CrossFit Cleveland’s Nutrition Program 10% of Gym’s 2020 Revenue. Here’s How They Did It

December 28, 2020 by
Photo Credit: CrossFit Cleveland: https://www.instagram.com/crossfitcleveland/

For 12 years, Bill and Staci Russell, the owners of CrossFit Cleveland in Rocky River, OH, reiterated to their clients the importance of nutrition being the foundation of health. They often hosted nutrition seminars and clinics and provided nutrition resources, but they lacked a structured program and had a hard time helping their clients make lasting nutrition changes.

  •  “Nutrition has always been our foundation, but we never knew how to integrate it into our business. We didn’t know how to properly deliver what we know and do ourselves to our clients for them to see real results,” Bill said. 
  • “I would give them a package on nutrition and tell them to let me know when they’re ready to dig into their nutrition,” said Staci, a Precision Nutrition Level 1 coach. 
  • “We were the poster child of what not to do when it comes to developing a nutrition coaching program,” Bill added. 

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