Vuori Works to Become Carbon Neutral, Plastic Neutral in Pursuit of a Better Planet
It is estimated that the fashion industry produces 10% of global carbon dioxide emissions every year, and concerns about pollution from the industry — from chemical waste to microplastics — are on the rise as well.
Many brands have been taking a closer look at their production processes and materials, with the hope of developing systems that will ensure a cleaner and more sustainable planet for future generations. Making big steps since 2019, Vuori is hoping to make an even bigger impact in the year to come.
Vuori’s mission: Performance apparel brand Vuori has dedicated the last couple of years to reducing its carbon footprint and partnering with conservation groups to ensure it’s investing in both a product and a planet that serves athletes for years to come.
“We believe that businesses have the power to make real, meaningful progress in securing a low-climate future,” Vuori says on its website. “We worked with Climate Neutral, an independent non-profit, to measure our 2019 climate footprint, purchase climate credits to offset its entirety, and implement plans to reduce our emissions. We successfully completed all three steps, and now are Climate Neutral certified.”
- Recycled and organic materials: Vuori is committed to 80% sustainable materials by 2022. This year, 50% of their products will be made with high quality sustainable materials: REPREVE polyester made from recycled plastic bottles, ECONYL nylon made from recycled nylon fishing nets and other nylon waste, and Certified organic cotton, grown in clean, healthy soil.
- Carbon neutral: Through its partnership with Climate Neutral, Vuori cancels 100% of their direct and indirect carbon emissions from the business and manufacturing processes by funding projects that help combat global warming. From restoring degraded rainforests to supporting clean energy, these projects recapture carbon emissions and work towards a healthier environment.
- Waste evaluation and reduction: Vuori is eliminating 80% of plastics from their shipping and supply chain by 2022. The first step being the elimination of the majority of poly bags used to package their garments, an initiative that’s currently underway and will go live in 2021.
In total: by the end of 2021, they will have saved more than 1.2 million plastic bags.
“We recognize making clothing is a dirty business, but as we look to 2021 and beyond we will continue to measure our environmental wake, make investments to reach carbon neutrality and establish quantifiable benchmarks that will help guide our decision making towards a cleaner future for our planet and the people that inhabit it,” said Joe Kudla, Founder and CEO of Vuori.
These days, you can get your hands on some Vuori favorites that are already embodying the sustainable efforts of the brand overall. The Banks Shorts are made from four to five recycled plastic bottles each, while the Kore Shorts are developed with 46% Recycled Polyester.
This article was written as a paid partnership with Vuori.