Mayhem’s International Push Expands Global Reach Of The Sport
In the ongoing discussion around ways to further professionalize the sport of fitness, much of the discourse centers around actions of CrossFit LLC and event partners that provide earning opportunities for athletes.
Another important driver of opportunity is the training programs and camps that guide the development of our sport’s athletes while creating pathways for them to pursue full-time roles as athletes and ambassadors in the community.
- Back in January, we highlighted how CompTrain is hoping to shape the future of the sport for athletes with their CompTrain academy, but in recent months the Mayhem Athlete team has made several major moves as they continue to push the ball forward in their own unique way.
More than 50 athletes represented Mayhem at the Games this year across all divisions including nearly a dozen individual athletes. In the time since the Games, they’ve expanded their reach at the Games levels, as they continue to build the Mayhem Athlete program into one of the premier destinations for the sports elite.
- Athletes on the roster have access to individualized programing and specialty coaches, and a proven training environment in Cookeville that has earned its reputation for developing and fostering elite athletes in the sport.
- Mayhem’s in-house media team provides steady exposure across all of their digital platforms, and athletes are also provided opportunities to earn income through the brand to support their lifestyle and training as a professional athlete.
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