Athlete Agency Strength in Numbers Rebrands as Zero.four to Champion Women in Sport
In a recent Morning Chalk Up article, Mike Halpin of Known and Knowable broke down the full-season payouts for all the 2025 CrossFit Games athletes.
- Tia-Clair Toomey-Orr topped the list, earning a total of $299,609.18, which included winnings from each season stage and bonuses for event victories.
Her earnings exceeded Jayson Hopper’s, the 2025 men’s champion, due to her performances during the season.
In CrossFit, payouts depend on performance and are the same regardless of gender – it’s one of the many reasons our sport is so great.
However, that is not the norm.
A 2017 survey by Sporting Intelligence, which examined 465 sports teams across 29 leagues in 16 countries and nine sports, found that among elite athletes, women earn on average only 1% of what men do.
A new chapter for women’s sports representation has begun as the agency Strength in Numbers (S1N) has rebranded to Zero.four.
- Having worked with prominent female athletes such as Aimee Cringle, Emily Rolfe, and Claudia Gluck, S1N stated in a press release that founder James Sealy “recognized the importance of handing the reins to a new all-female team to take forward and champion women in sport under the Zero.four banner.”
The press release states that creating a new agency led by women for women will allow Zero.four to implement “bolder change across the industry and drive endemic change from the top down.”
With Sealy stepping aside, Cesca Baguley, an agent with S1N, is now leading the team.
- “To represent women in this way is both deeply personal and incredibly exciting. I’ve been in the CrossFit space for nearly 10 years, and have seen firsthand the power of having strong female role models, both for myself personally but also for the wider industry,” Baguley told Morning Chalk Up in an interview.
Baguley also mentioned that in other sports, she has seen women athletes with a lot of talent, dedication, and resilience. However, those stories are often underrepresented.
- “To now be in a position where I can shift that narrative and help create a platform where female athletes are celebrated in the same way as their male counterparts is something I don’t take lightly. It means being able to contribute to real change: not just for the athletes we showcase today, but for the young girls watching who will see what’s possible tomorrow,” Baguley continued.
Zero.four will not change its roster, as they will continue to represent men like Khan Porter, Harry Lightfoot, James Newbury, Craig Richey, and Zack Telander.
Additionally, Zero.four’s reach extends beyond the CrossFit community — the agency also represents women’s rugby players, Paralympians, and runners. Zero.four plans to expand into women’s soccer and strength sports soon.
- “Representation matters,” Baguley said, “and to lead an agency that exists to amplify women’s voices in sport feels like both a responsibility and a privilege. It’s about rewriting the playbook—on visibility, on opportunity, and on the way women’s stories are told.”
Featured image: Zero.four
