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Can NOBULL Meet The Demands of CrossFit?

 
Morning Chalk Up

March 3   |   POWERED BY

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Good morning and welcome to the Morning Chalk Up.

In today’s edition:

  • Three big questions remain unanswered surrounding the NOBULL title sponsorship deal.
  • Ron Webb’s Functional Life Performance Foundation helps 100-plus gain access to CrossFit.
  • The ‘Heart and Hamer’ kids program workouts and prepare for the Open.

We love seeing your story tips, quotes and PRs roll in. Keep sending them to [email protected].

 
QUOTE OF THE DAY + Send us a Quote

“I postpone death by living, by suffering, by error, by risking, by giving, by losing.” - Anaïs Nin

 
CROSSFIT GAMES
  Three Major Questions Surrounding NOBULL's Title Sponsorship  

Three Major Questions Surrounding NOBULL's Title Sponsorship

The NOBULL era of the CrossFit Games is officially underway as the Boston-based apparel company, born within the CrossFit community itself, was announced as the title sponsor of the Games for the next three seasons.

The promise of the largest prize purse ever accompanied the announcement along with a constantly varied array of responses from the community on social media, but there is still plenty left to be revealed regarding the specifics of the deal and the projected impact it could have on the sport and community at-large.

With the official kick-off to the season less than 10 days away, below are the three big questions left to be answered following the title sponsorship announcement.

1. How will NOBULL meet the demands of the CrossFit community?

  • The obstacle: Meeting the global demands of a community of more than 14,000 gyms is no small feat for a largely U.S. based apparel company that was founded in 2015. When Reebok signed on a decade ago, the community was smaller, the market for CrossFit-specific clothing and shoes was largely untapped, and Reebok had three decades worth of international infrastructure under their belt with supply chains that could handle the demand.
Continue Reading...
 
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SPED READS

  • 🚨🚨🚨 Brooke Wells is the newest member of the Macrostax team, who will be handling her nutrition throughout the 2021 CrossFit Games season.
  • Justin Cotler’s gym, Dynamix Fitness in New York City is offering COVID Relief Memberships — 50% off and special class times for those in the restaurant and performing arts industries that have been hit especially hard by the pandemic. Email Dynamix Fitness for more information.
  • Brooke Wells is launching a new YouTube channel.
  • MUST READ: Men’s Health magazine interviewed Chandler Smith about his retirement from the Army and moving to Boston to become part of the CompTrain team. The article is online now and appears in the March issue in print.
    • Smith, on the CompTrain move: “I’ve been coaching myself for years, and that’s been my major limiter…I’m looking to improve myself technically. That, combined with a better training environment, should help me show improvement over the next year.”
  • CrossFit Krypton’s Compete for a Cure fundraiser to support St. Jude Children’s Research Hospital kicks off on March 11. Compete for a Cure is a unique event that brings together athletes of all abilities to raise funds in support of kids fighting cancer and other life-threatening diseases.  Over the past four years, the event has raised over $241,000 for St. Jude Children’s Research Hospital. Sign up now.
  • Reebok x Les Mills: Reebok released a new colorway and collaboration with fitness company Les Mills. And new Reebok customers can try Les Mill’s streamable workouts for free for 30 days.
  • The CrossFit Asia Invitational, one of the ten semifinal events in the 2021 Crossfit Games season, announced that PRVN Fitness and Preformance Athletes are the official workout programming partners for the event.
  • The 2021 Arnold Sports Festival has been postponed until later in the year. Additional details are forthcoming.
 
COMMUNITY
  How Ron Webb Helped 100-Plus Access CrossFit During Pandemic  

How Ron Webb Helped 100-Plus Access CrossFit During Pandemic

When we first met Ron Webb in August 2020, he was in the early weeks of running Functional Life Performance Foundation, a non-profit whose mission is to “remove barriers” of access to CrossFit.

  • Six months later, Webb’s foundation has already helped more than 100 people, including students, veterans and those recovering from substance abuse, gain access to various CrossFit gyms.

Remind me: When we spoke with Webb six months ago, his foundation had just sponsored the CrossFit Level certification 1 for Brandon Burns, a young African American Army veteran, who was looking to make a career change. At the time, the foundation was also brainstorming a plan to bring CrossFit to an adolescent treatment center in Houston, TX, as well as how to deliver CrossFit to veterans with PTSD. Though his talk was big, his non-profit was brand new, and most of Webb’s plans were still just in the “hope and dream” stage.

Six months later: From sponsoring individual athletes, military veterans and coaches, to starting a CrossFit program for those rehabilitating from addiction, the Functional Life Performance Foundation has quickly expanded. Their efforts even helped Webb win the WIT Catalyst for Change Award in 2020.

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COMMUNITY
  When COVID Closed Schools, the ‘Heart and Hamer’ Boys Took on CrossFit  

MEMBER EXCLUSIVE

When COVID Closed Schools, the ‘Heart and Hamer’ Boys Took on CrossFit

When COVID closed schools last year, Jeremy and Bethany Bodenhamer were left, like many parents, trying to figure out what to do with their three boys, Titus (9), Solomon (8), and Jeremiah (6), at home all day.

  • “There was no place for kids to go,” Jeremy says, speaking to the closing of parks, playgrounds, and tracks.

So, Jeremy stepped in as the boys’ at-home physical education teacher, leading 7 AM runs as part of the 100-mile club and after school in their garage, CrossFit workouts.

[mmex]
 
 
THINGS TO...
 

...KNOW

Why Using Ice Might be a Bad Idea for Common Aches and Pains

Inflammation is the first stage in healing the body and while chronic inflammation should be avoided, acute inflammation following minor injuries is normal. In this short video, Dr. Aaron Horschig from Squat University explains why using ice on minor aches and pains may actually slow down the healing process.

ICE ICE BABY?
     

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...GET

Competing In The Open? Get a Free Recovery Water Sample Box!

Ascent wants you to recover strongly after each workout during the Open. For a limited time, Open participants can receive a free sample box of Recovery Water.

SAMPLE FOR FREE.
     
 

...PRACTICE

Split Jerk Drills to Improve Your One-Rep Max

If you are looking to improve your clean and jerk or just prepping for a workout with heavy shoulder-to-overheads, these drills from coach Adrian Conway at Brute Strength are just the thing. Not only will they prepare your should shoulders and back for the load, but they will also get your central nervous system firing for speed and power.

FAST AND SNAPPY.
     
 

...BUY

The Reebok Speed TR

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NEED FOR SPEED.
     
 

...EAT

Peanut Butter Protein Oats

Oatmeal and granola aren't for everyone and that's ok, but peanut butter makes everything taste better. This recipe is quick, easy and makes a protein-packed breakfast or snack to help you hit your macros and fuel up for the day.

PB AND OATS.
 
HIGHLIGHTS...

Chalk Up Highlights is our section dedicated to celebrating our community’s wins in the gym. Follow @ChalkUpHighlights and submit your highlight to [email protected] to be featured.

 
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