“He who knows that enough is enough will always have enough.”- Lao Tzu
INDUSTRY
The Professionalization of CrossFit is Here
Before Kate Burton founded Fittest PR in 2020 to work directly with CrossFit athletes when it comes to public relations and marketing, she had an entirely different career.
Burton, who hails from the UK, was working in private banking for Merrill Lynch in San Diego, CA in 2011, and was introduced to CrossFit like most regulars are.
“One of my colleagues, who when I first met her, I was instantly in awe at how ridiculously strong and toned she was,” said the 31-year-old Burton. “And she started telling me about a CrossFit ‘box’ she was opening in Del Mar–CrossFit Del Mar. I had zero clue about what she was talking about and thought it all sounded bizarre, at the time I was just a regular cardio gym bunny. I went along to the opening day, and everyone was so friendly and welcoming.”
Burton got her feet wet and when she went back to the UK in 2018, she started attending CrossFit Wandsworth in London, and was officially hooked on the sport. However, where most people stop (by simply doing CrossFit), Burton had bigger, more ambitious plans in mind.
Annie Thorisdottir is giving $100 of Free Yerbae to CrossFit Business Owners
Calling all CrossFit business owners, Annie Thorisdottir is giving you $100 of free Yerbae, no strings attached.
Yerbae is the perfect energy drink for CrossFitters, made with only natural recognizable ingredients and no sugar, calories or sucralose. Get the energy you want without the crash or jitters.
As long as you don’t have an existing Faire account, you’ll receive $100 of free Yerbae and free shipping.
In case you missed it: Team athletes from CrossFit CLT and Shoofly CrossFit Storm Squadron failed their drug tests following the Semifinal round of competition.
In case you also missed this: Lauren Kalil, the host of The Bottom Line, spoke to Chris Hinshaw about how to build a CrossFit Games engine.
Big deal: Mondelez International, the Cadbury maker is reported to be buying energy bar maker Clif Bar & Company for $2.9 billion to “expand its global snack bar business.”
Star power: CrossFit Games team competitor Alison Scudds will be at the newly minted and owned CanWest Games in Port Coquitlam, BC from July 15-17.
Cancer and exercise: Yet another study has shown that people who exercise are at a lower risk of getting cancer, and exercising after a diagnosis can also help (paywall).
CROSSFIT GAMES
MEMBER EXCLUSIVE
Tommy Tackles Semifinals: Year Two
The second season of Semifinals qualifying has come to an end and the collective CrossFit community has (hopefully) had some time to wind down from a whirlwind four weeks of live competition. I was fortunate to travel to three events in-person including one overseas in Europe, and now that the jet lag has finally worn off I wanted to share some observations and takeaways from the Semifinals and my time in the sister cities of London and Knoxville.
I tried to spread things out between direct competition results and themes that apply to competition past, present, and future, so if you brought your Semifinals BINGO card with you, you might be in luck.
Common Event Comparisons
New to the live event Semifinals this season were two workouts programmed for both individuals and teams by CrossFit. Similar to Regionals programming of the past, it allowed for some comparisons of performance across events as well providing a semblance of consistency across testing, particularly with the strength events.
The first page of the CrossFit Level 1 manual reads: “From the beginning, the aim of CrossFit has been to forge broad, general, and inclusive fitness.” CrossFit has spread across the world by teaching general fitness, and this wellness has been spreading to adaptive athletes. One example of adaptive athletes is those who are neurodivergent (e.g., Autism, Down Syndrome). Of interest, Autism Spectrum Disorder (ASD) has grown in prevalence drastically since the year 2000 (from 1 in 150 being diagnosed to 1 in 44).
Are coaches prepared to bring wellness to these adaptive athletes?
If you've ever researched a muscle-building program, you've probably seen something recommending 12x3 as the optimal rep scheme for hypertrophy. But is this really the case? Do muscles really not grow if you do 11 reps? And do they rebel if you accidentally do 13?
Designed to move with you, the new F-LITE Apparel range from inov-8 features squat-proof shorts, hard-wearing tanks and rest day essentials. Use code "CHALKUP15" to save 15% off the entire line.
Magnesium supplements have started rising in popularity among competitive and recreational athletes as a ‘must-have’ supplement that supports muscle recovery, bone health, and sleep. Here's the skinny on whether you should add it to your diet.
Track Your Summer Runs, Rides, and WODs With A Free WHOOP Strap 4.0
Stop putting the work in but not knowing if you're getting results. The WHOOP 4.0 measures your body's data over 100 times a second to get personalized feedback on your recovery, strain, and sleep. Morning Chalk Up readers can get a free strap and an extra month's membership when you sign up at the link below.
It may not be your beverage of choice when you're gasping for breath after a heavy WOD in the summer heat, but reaching for a glass of milk might be the key to rehydrating faster. See what the science says and answer the immortal question...
👩🏻⚕️ Congratulations to Coach Hannah Metheny from CrossFit Ridgeback in Commerce City, CO for earning her selection as a Physician Assistant (PA) candidate on the most recent Interservice Physician Assistant Program (IPAP) board.
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