CrossFit Affiliate Program Signups Explode in First 24hrs
July 3 |
It’s the weekend Morning Chalk Up readers! The final group of athletes are duking it out in the Last Chance Qualifier. Leaderboards from day one aren’t finalized until noon PT today, so while we wait, grab a cup of coffee and let’s dive in ☕️.
How CrossFit could see more than $3.2 million annually from the new CrossFit Affiliate Programming.
Check out how Tommy Marquez faired in the Last Chance Qualifier Workouts.
Plus, have you seen our new CHALKFIT shirts? Available for pre-order until 7/9.
“I can’t believe I am this broken. I’ve never felt this broken before. But I kept going back.” LCQ Athlete, Victoria Campos, after her first CrossFit class.
“It's not the will to win that matters, everyone has that. It's the will to prepare to win that matters.”- Paul Bryant
Exclusive: CrossFit Affiliate Programming Signups Explode in First 24-Hours of Launch
Earlier this week, CrossFit announced that for the first time they will provide daily programming and coaching support for affiliates that sign up. The CrossFit Affiliate Programming, also referred to as CAP, signed up nearly 1800 gyms in the first day alone according to internal figures shared exclusively with Morning Chalk Up.
By the numbers:
In the first 24 hours after the launch, 1790 affiliates signed up.
This makes up roughly 15% of CrossFit affiliates in good standing around the globe.
Affiliates are from 77 different countries.
The first ten affiliates will begin onboarding on Tuesday, July 6, with plans to onboard at least 100 affiliates by July 20, 1,000 by mid-August, and all interested gyms by October 1.
One big thing: CrossFit will be adding their first new significant revenue stream in years and it’s monthly.
While the program will be free through 2021, it’s expected to cost $150 in 2022.
That’s $268,500 in monthly recurring revenue if all 1,790 affiliates remain in the program, more than $3.2 million annually.
What they’re saying: Dan Hollingsworth with Kitsap CrossFit said they currently use Speal Programming but prior to that, coaches in house would write daily WODs. He said, signing up for CAP will give their coaches back something that’s always running out. Time.
“It saves the business money and frees up that coach to gain an additional personal training client per week or additional time nurturing relationships with members as opposed to sitting in front of a computer,” said Hollingsworth.
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Tommy Tackles The Last Chance Qualifier Workouts
The final CrossFit Games qualifying event of the season is upon us, so you know what that means: Like Gary Payton and Karl Malone signing with the Lakers in 2003-04 I’m lacing ‘em up for one last shot at glory.
By “glory” I mean self-imposed flogging, and by “one last shot,” I mean this is probably the last time I do something like this in this particular week because it’s America’s (and my best friend from high school’s) birthday this weekend and I am feeling patriotic.
I took on the Last Chance Qualifier (LCQ) events, to give a first hand account of what the athletes will be tackling over the course of this weekend. Per usual, I have included my initial thoughts, strategy, and goals relative to how it actually played out. It should be noted I did not do them in order, instead of saving the first event for last because of my work schedule.
The Last Chance Qualifier is underway and we’re anxiously waiting to see how the leaderboard stacks up after day one. But before we get to that, it was a busy week for our sport. Let’s get to the business first, and we’ll play later…
For weeks, CrossFit Home Office had been lobbying DHS to get clearance for athletes in restricted countries to travel to the U.S. for the Games. Finally — at just about the last possible second before their dreams of competing at the Games vanished, approval was granted. Well, after filling out some paperwork, anyway. Athletes can also bring a plus one, making this news even sweeter.
Add another full-service programming guide to the list. But this one is straight from the CrossFit Home Office. CAP will be led by three former Games athletes and current Seminar Staff creating class plans, in-person and at home workouts and more for affiliates who subscribe.
Meet Victoria Campos, the Hong Kong Brazilian Expat Gunning for the Last Chance Qualifier
Victoria Campos is pretty sure where she got her competitive edge. Growing up in the city of Santos, which is located south of Sao Paulo along the picturesque Brazilian coastline, she had siblings to line up against every day as a kid.
“I had two older brothers, so I was always chasing them, or trying to keep up with them,” said the 28-year-old. “We were always competing in everything. Everything was a competition between me and my brothers, and I would never win.”
Roger Boyer Finds Common Ground Between CrossFit’s Values and his Indigenous Roots, Loses 150 Pounds
It was 2017: Roger Boyer had been working in Indigenous healthcare as a director of comprehensive primary care for a decade, and he felt like a hypocrite.
Boyer weighed nearly 400 pounds at 6-foot-2 at the time, was pre-diabetic and pre-hypertensive and “really let depression kick in, so I used eating as a coping mechanism,” said Boyer, an American citizen, a Canadian citizen, and a citizen of the Anishinabek Nation, an Indigenous nation of 1.7 million people that stretches across four Canadian provinces and five American states in the Midwest.
“I started to get concerned about my health and longevity. I have five kids and I wasn’t able to function as a father like I wanted to, and I found myself in a dark, bad place,” said Boyer, now 42 and living in Campbell River, British Columbia.
Boyer had also watched his parents’ health slowly decline. His father is a diabetic and his mother has heart problems, and he knew he was “going down the same road,” said Boyer, whose highest recorded weight was 398 pounds, but he thinks he was more than 400 pounds at one point.
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