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CrossFit Affiliate Program Signups Explode in First 24hrs

 
Morning Chalk Up

July 3   |   POWERED BY

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It’s the weekend Morning Chalk Up readers! The final group of athletes are duking it out in the Last Chance Qualifier. Leaderboards from day one aren’t finalized until noon PT today, so while we wait, grab a cup of coffee and let’s dive in ☕️.

  • How CrossFit could see more than $3.2 million annually from the new CrossFit Affiliate Programming.
  • Check out how Tommy Marquez faired in the Last Chance Qualifier Workouts.
  • Plus, have you seen our new CHALKFIT shirts? Available for pre-order until 7/9.

“I can’t believe I am this broken. I’ve never felt this broken before. But I kept going back.” LCQ Athlete, Victoria Campos, after her first CrossFit class.

Crush a PR or have a story you want us to tackle? Hit us up at [email protected].

 
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“It's not the will to win that matters, everyone has that. It's the will to prepare to win that matters.” - Paul Bryant

 
COMMUNITY
  Exclusive: CrossFit Affiliate Programming Signups Explode in First 24-Hours of Launch  

Exclusive: CrossFit Affiliate Programming Signups Explode in First 24-Hours of Launch

Earlier this week, CrossFit announced that for the first time they will provide daily programming and coaching support for affiliates that sign up. The CrossFit Affiliate Programming, also referred to as CAP, signed up nearly 1800 gyms in the first day alone according to internal figures shared exclusively with Morning Chalk Up.

By the numbers: 

  • In the first 24 hours after the launch, 1790 affiliates signed up.
  • This makes up roughly 15% of CrossFit affiliates in good standing around the globe.
  • Affiliates are from 77 different countries.

The first ten affiliates will begin onboarding on Tuesday, July 6, with plans to onboard at least 100 affiliates by July 20, 1,000 by mid-August, and all interested gyms by October 1.

One big thing: CrossFit will be adding their first new significant revenue stream in years and it’s monthly.

  • While the program will be free through 2021, it’s expected to cost $150 in 2022.
  • That’s $268,500 in monthly recurring revenue if all 1,790 affiliates remain in the program, more than $3.2 million annually.

What they’re saying: Dan Hollingsworth with Kitsap CrossFit said they currently use Speal Programming but prior to that, coaches in house would write daily WODs. He said, signing up for CAP will give their coaches back something that’s always running out. Time.

  • “It saves the business money and frees up that coach to gain an additional personal training client per week or additional time nurturing relationships with members as opposed to sitting in front of a computer,” said Hollingsworth.
 
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SPEED READS

  • Scores for the first two events of the Last Chance Qualifier are due today at 12:00 PM PT.
  • The remaining two scores are due tomorrow, Sunday, July 4 at 12:00 PM PT.
    • Event 3:
      • For Time:
        100 Burpees to a Target
        12 Inches Above Your Reach
        Time Cap: 7 Minutes
      • Full event description and scorecard.
    • Event 4: 
      • For Time:
        100 Double-Unders
        10 Squat Cleans (135/95 pounds)
        5 Legless Rope Climbs
        80 Double-Unders
        8 Squat Cleans (185/135 pounds)
        4 Legless Rope Climbs
        60 Double-Unders
        6 Squat Cleans (225/155 pounds)
        3 Legless Rope Climbs
        40 Double-Unders
        4 Squat Cleans (245/175 pounds)
        2 Legless Rope Climbs
        20 Double-Unders
        2 Squat Cleans (275/185 pounds)
        1 Legless Rope Climb
        Time Cap: 20 Minutes
      • Full event description and scorecard.
  • Event description videos and briefings: Event 1 | Event 2 | Event 3 | Event 4.
  • Last Chance Qualifier roster and additional information.
  • Follow the Last Chance Qualifier leaderboard throughout the weekend.

Here’s a list of some July Fourth Sales and promotions to take advantage of during the holiday weekend:

  • Reebok: Get 40% off sitewide with code “FIREWORK40.”
  • ButcherBox: This weekend, new subscribers receive one rack of St. Louis ribs, two ribeye steaks, and two pounds of ground beef for free.
  • 2POOD: Get 20% off on all orders and a chance to win a 2POOD x Beast Goodr belt and sunglasses.
  • Rx Smart Gear: Now through July 5, buy one, get 50% off a Rapid Fit Jump Rope.
  • Bear Komplex: Get 15% off sitewide with code “4THSALE” at checkout. Offer ends on July 5 at midnight PT.
  • American Dream Nut Butter x Blender Bottle: Enter now for a chance to win a jar of American Dream Nut Butter, a stainless steel Strada bottle, and Blender Bottle’s new, reusable straws.
  • Born Primitive: This holiday weekend, Born Primitive is celebrating Independence Day with a photo contest/gift card giveaway. Today and tomorrow, participate by snapping a photo of yourself repping Born Primitive patriotic gear and posting it to Instagram with the hashtag #RedWhiteandBP for chance to win a gift card ranging from $50-$500.
  • Froning Farms: Get 20% off all weekend and stock up on bison snacks and more.
  • O2 Recovery: Subscribe and save. Order any flavor to see 50% applied at checkout. Only $17.76!
  • PowerAbs: Through Monday, July 5, save an additional 25% on PowerAbs, PowerGlutes, PowerLegs, Summer PowerArms, Introduction To PowerAbs, PowerAbs 2.0, PowerAbs For Moms, Summer PowerAbs, and Extreme PowerAbs! Use Kari Pearce’s special code “JULY4” to save up and grab this special holiday sale!
 
CROSSFIT GAMES
  Tommy Tackles The Last Chance Qualifier Workouts  

MEMBER EXCLUSIVE

Tommy Tackles The Last Chance Qualifier Workouts

The final CrossFit Games qualifying event of the season is upon us, so you know what that means: Like Gary Payton and Karl Malone signing with the Lakers in 2003-04 I’m lacing ‘em up for one last shot at glory.

By “glory” I mean self-imposed flogging, and by “one last shot,” I mean this is probably the last time I do something like this in this particular week because it’s America’s (and my best friend from high school’s)  birthday this weekend and I am feeling patriotic.

I took on the Last Chance Qualifier (LCQ) events, to give a first hand account of what the athletes will be tackling over the course of this weekend. Per usual, I have included my initial thoughts, strategy, and goals relative to how it actually played out. It should be noted I did not do them in order, instead of saving the first event for last because of my work schedule.

Continue Reading...
 
CROSSFIT GAMES
  This Week in CrossFit  

This Week in CrossFit

The Last Chance Qualifier is underway and we’re anxiously waiting to see how the leaderboard stacks up after day one. But before we get to that, it was a busy week for our sport. Let’s get to the business first, and we’ll play later…

International Games Athletes are cleared for takeoff:

  • For weeks, CrossFit Home Office had been lobbying DHS to get clearance for athletes in restricted countries to travel to the U.S. for the Games. Finally — at just about the last possible second before their dreams of competing at the Games vanished, approval was granted. Well, after filling out some paperwork, anyway. Athletes can also bring a plus one, making this news even sweeter.

The new CrossFit Affiliate Program (CAP) provides affiliates with daily WODs and planning:

  • Add another full-service programming guide to the list. But this one is straight from the CrossFit Home Office. CAP will be led by three former Games athletes and current Seminar Staff creating class plans, in-person and at home workouts and more for affiliates who subscribe.
Continue Reading...
 
CROSSFIT GAMES
  Meet Victoria Campos, the Hong Kong Brazilian Expat Gunning for the Last Chance Qualifier  

MEMBER EXCLUSIVE

Meet Victoria Campos, the Hong Kong Brazilian Expat Gunning for the Last Chance Qualifier

Victoria Campos is pretty sure where she got her competitive edge. Growing up in the city of Santos, which is located south of Sao Paulo along the picturesque Brazilian coastline, she had siblings to line up against every day as a kid.

“I had two older brothers, so I was always chasing them, or trying to keep up with them,” said the 28-year-old. “We were always competing in everything. Everything was a competition between me and my brothers, and I would never win.”

Continue Reading...
 
COMMUNITY
  Roger Boyer Finds Common Ground Between CrossFit’s Values and his Indigenous Roots, Loses 150 Pounds  

Roger Boyer Finds Common Ground Between CrossFit’s Values and his Indigenous Roots, Loses 150 Pounds

It was 2017: Roger Boyer had been working in Indigenous healthcare as a director of comprehensive primary care for a decade, and he felt like a hypocrite.

Boyer weighed nearly 400 pounds at 6-foot-2 at the time, was pre-diabetic and pre-hypertensive and “really let depression kick in, so I used eating as a coping mechanism,” said Boyer, an American citizen, a Canadian citizen, and a citizen of the Anishinabek Nation, an Indigenous nation of 1.7 million people that stretches across four Canadian provinces and five American states in the Midwest.

“I started to get concerned about my health and longevity. I have five kids and I wasn’t able to function as a father like I wanted to, and I found myself in a dark, bad place,” said Boyer, now 42 and living in Campbell River, British Columbia.

Boyer had also watched his parents’ health slowly decline. His father is a diabetic and his mother has heart problems, and he knew he was “going down the same road,” said Boyer, whose highest recorded weight was 398 pounds, but he thinks he was more than 400 pounds at one point.

It was time to make a change.

Continue Reading...
 
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Chalk Up Highlights is our section dedicated to celebrating our community’s wins in the gym. Follow @ChalkUpHighlights and submit your highlight to [email protected] to be featured.

 
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