“Life is 10% what happens to you and 90% how you react to it.”- Charles R. Swindoll
Monster Energy Signs Roster of the Biggest Names in the Sport
After making their debut as a sponsor at the 2021 NOBULL CrossFit Games, the multi-billion dollar corporation Monster Energy has signed some of the fittest, most well-known athletes in CrossFit, including reigning champions Tia-Clair Toomey and Justin Medeiros.
Rounding out the drink company’s roster of Games athletes includes eight-time competitor Noah Ohlsen, seven-time competitor Brooke Wells, fan favorites Danielle Brandon and Chandler Smith, and rookie phenom Mal O’Brien.
“We were looking for athletes with compelling stories behind them, that not only live and breathe the ethos of what they’re doing, but they transfer it into other parts of their lives. Our team is diverse, multi-cultural and listens to what our athletes think about how we should market them,” explained Hans Molenkamp, Monster’s director of Combat Sports and CrossFit.
One big thing: Although each athlete’s contract with Monster is different, Molenkamp explained that what makes a deal with Monster unique is that they don’t require athletes to meet quotas, such as “four social media posts a month that promote the brand like some companies do,” he said.
Instead they’re focused on creating products the athletes want to consume, so they will become ambassadors for Monster “more organically,” Molenkamp said, adding that not all Monster products are sugar bombs like many believe them to be.
“We take a very deep interest in the athletes we’re signing, asking them what their views are on (our products)…We want to be able to highlight the fact that we’re producing products that are inline with the sport to help the athletes,” he added.
The big picture: This is only the start of the Monster, CrossFit relationship, Molemkamp said. Their ultimate plan is to sponsor gyms, as well, and launch the community and the sport to a new level.
“We’re going to find gyms that are influential geographically and globally, ones that have helped the athletes and have helped grow the sport,” he said.
Molemkamp added: “We’re not trying to come in here and change anything that has already been established in (the CrossFit community). We’re trying to elevate everything that has been built. We want to uplift the sport and the athletes, too.”
Guess Who's Back
The same KILL CLIFF that hustled cans at boxes nationwide over a decade ago are heading into their biggest year yet – here are just a few highlights:
Innovations across Recover, Ignite and CBD product lines.
They celebrated surpassing $1MM in donations to the Navy SEAL Foundation.
Partnerships with Joe Rogan, MMA superstar Israel Adesanya, and more.
Mal O’Brien, who recently transitioned to train under Mat Fraser, is now moving to Vermont.
“I will be making a move to Vermont in a few short days and it feels so surreal to know I have the absolute best team in the world behind me this season and beyond.”
Status update on Cassandra Moorad who has been undergoing treatment for breast cancer:
“Yesterday was the last infusion of phase 1 of treatment! It’s been a long 3 1/2 months, but I’m so thankful to have made it this far with manageable symptoms. I’ll get one more round of the HER2 infusions in 3 weeks, and then I’ll have surgery (a double mastectomy with expander placement) in the beginning of March.”
Sean Sweeney hands down had the most epic gender reveal we’ve ever seen.
Breaking: Matt O'Keefe Announces He's Leaving Loud and Live, "Other Plans Ahead"
After four years as President of Loud And Live Sports, Matt O’Keefe announced that he’s leaving the company. This comes just a week after the 10th anniversary of Wodapalooza, an event hosted by Loud and Live.
One big thing: O’Keefe’s departure comes as a major blow to Loud and Live Sports, which has drastically expanded from just one event (Wodapalooza) to four CrossFit events internationally under O’Keefe’s leadership. O’Keefe’s connections and access to brands and athletes has served as a major boost for these events.
Loud and Live now own and operate Granite Games, West Coast Classic, Madrid CrossFit Championship and Wodapalooza.
“Today I close a door that I’m incredibly grateful for,” said O’Keefe.
In an interview with Morning Chalk Up, O’Keefe said stepping away from the company wasn’t an abrupt ending, rather, a decision he’s been considering for the past six to 12 months – especially leading up to Wodapalooza.
“Every year you go through that [Wodapalooza] it sort of adds to your love and dedication but it also takes a little piece of you away because it’s such a hard process. Event organizers know events are hard but with the passion and energy that goes into a Wodapalooza, it’s even harder. There’s so much emotionally at stake.”
“There’s a lot of factors…my family, my health,and just you know, looking at cool new opportunities that I have on the horizon and focusing more on things I want to focus on.”
When asked exactly what O’Keefe’s next opportunity might be, he said he wasn’t yet ready to announce it as he wanted to take these next few days to reflect on his time with Loud and Live and express gratitude for the time he spent with the company. However – he did say he will reveal what that next chapter is in the coming week.
“I’ve been an athlete representative for years,it’s an area that I want to make sure that I continue to really focus on. I have some stuff that I’ll want to talk about next week that I’m going to go and do.”
Thorisdottir Assembles Super Team in Iceland
2021’s third fittest woman on earth, eleven time individual Games athletes, and two time CrossFit Games individual champion, Annie Thorisdottir will not be competing as an individual this year. Instead, she is assembling an all-star cast of high caliber, and highly experienced, CrossFit athletes in Iceland to make a run at the Affiliate Cup title.
Though Thorisdottir has no CrossFit Games team experience on her resume, she has competed in several team settings including:
Rogue Team Balck 2016 with Rich Froning, Josh Bridges, and Katrin Davidsdottir
WOW stronger, where she won both years (2017 and 2018)
Butcher’s Classic where she won with Davidsdottir (2019)
Fisher has competed three times at the CrossFit Games on a team. She was on the Invictus team first in 2013 where they placed 7th, again in 2015 coming in 13th, and she podiumed, taking third place, with Invictus in 2019. Outside of her individual career best Games finish of 9th in 2014, those two finishes are better than any other individual run she’s made. Her prowess for success in team environment, and the fact that despite being so experienced she’s still only 27 years old, make her an excellent fit for any team with podium aspirations.
Though Porter is largely known for his individual career at the CrossFit Games, and rightfully so with five individual appearances under his belt; he also competed with team Project X in 2019. Not only that, Porter is coming off a tremendously impressive showing at Wodapalooza where his elite men’s team of three placed second overall.
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👨🚒 Congratulations Jeff Guzman from Red Wolf CrossFit in Huntington Beach, CA on completing the fire academy and joining the team at Kern County Fire Department.
Congratulations to Yann Philibert from CrossFit WolfSpirit in Lescar, France on the 278 pound/126kg snatch PR.
Congratulations CJ Cummings from Columbus, OH on the 529lb/240kg front squat.
Chandler McDonald from CrossFit Reaux in Ruston, LA performs a squat while held overhead in her husband Collin’s hands. Woah.
😳 Ibrahim Alshaeri from Jeddah, Saudi Arabia goes for a walk…in the air.
Alexandre Caron completed this (insane) EMOM for the first time after attempting for over two years. EMOM 10: (1) 100 Double-unders (2) 30 Chest-to-bar pull-ups.
This Saturday, January 29th, CrossFit Kaiju in Matthews, NC is hosting the Hero WOD “Thompson” as a fundraiser benefitting Gold Star Teen Adventures. The WOD honors fallen US Army Captain David Thompson on the 12th anniversary of the date he was KIA in the Wardack Province of Afghanistan.
Thompson’s daughter Isabelle and his wife Emily are both members at CrossFit Kaiju. Isabelle is co-hosting the event as part of her high school senior project, and is extending an invite to the CrossFit community to join her in honoring her father on Saturday.
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