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Reebok Brings Back Payout Program for CrossFit Games

Morning Chalk Up

June 29   |   POWERED BY

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Good morning and welcome to the Morning Chalk Up.

In today’s edition:

  • Reebok brings back bonus programs for the CrossFit Games
  • Italian CrossFit Games rookie Enrico Zenoni on his meditation mindset
  • Fighting the Stories in our Heads series continues with Katie Gannon
  • First take on the Last Chance Qualifier programming
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“Our knowledge is a little island in a great ocean of nonknowledge.” - Isaac Bashevis Singer

  EXCLUSIVE: Reebok’s Bonus Program Back for 2022 NOBULL CrossFit Games  

EXCLUSIVE: Reebok’s Bonus Program Back for 2022 NOBULL CrossFit Games

For the second season in a row, athletes across all divisions at the 2022 NOBULL CrossFit Games will have the opportunity to earn some extra money. Reebok has brought back the bonus program that awards money to athletes that win events while wearing a select lineup of Reebok footwear.

The bonuses:

  • Individual/Teams Divisions: $12,000 for first place finishers
  • Masters/Teens/Adaptive Divisions: $1,200 for first place finishers
  • Important: There is no cap limit on how many events a competitor can earn a bonus.
  • Details for athlete applications below.

The fine print: The bonus program has some specific rules that determine whether an athlete is eligible for the extra money. The winning athlete must wear a version of the Reebok Nano X2, Nano X1 Froning or Nanoflex Parafit TR for the full duration of the event, provided footwear is required.

  • Rules also apply to the teams. Every member of the winning team must wear the approved Reebok shoes to be eligible for the bonus program.
  • The Nanoflex Parafit TR is a new addition to the list, one that supports adaptive athletes. Reebok added this shoe for 2022 while also pledging to donate $50,000 to organizations committed to supporting the adaptive community.

The first attempt: Reebok made waves during the 2021 NOBULL CrossFit Games by unveiling the bonus program, and more than 50% of the competing athletes took advantage by wearing Reebok shoes during events. The result is that Reebok awarded more than $400,000 in prize money.

  • Patrick Vellner took full advantage during the 2021 CrossFit Games. He finished second overall, and he won three events while wearing Reebok footwear.
  • Vellner is now a Tyr athlete, but he capped off his final season with Reebok by locking up $120,000 for second place, as well as $39,000 for his three event wins while wearing Reebok footwear.

How to register for the Reebok Bonus Program:

  • Competing athletes must register and sign a participation agreement on the Reebok Bonus Program website. This step must be complete before an event takes place.
  • Once the registration is complete, athletes will receive “confirmation and an official participation agreement directly from a Reebok representative via email.”
  • Athletes can contact [email protected] for any required additional assistance.

Why this matters: Making it to the CrossFit Games in Madison, WI, is not cheap, especially in 2022. The Reebok Bonus Program helps offset some of these costs for athletes, regardless of whether they have a legitimate shot to earn the title of Fittest on Earth.

  • One individual event win would equal $15,000 ($12,000 from Reebok, $3,000 from CrossFit). This is the same amount of money as an overall 13th-place finish.
  • Two individual event wins would equal $30,000 ($24,000 from Reebok, $6,000 from CrossFit). This would be roughly the same as an eighth-place finish in the CrossFit Games. The updated prize purse awards $31,000 for seventh place and $29,000 for eighth place.
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In case you missed it: Lauren Kalil, the host of The Bottom Line, spoke to Brian Friend, Patrick Clark and Tommy Marquez about who they think will make the 2022 NOBULL CrossFit Games from the Last Chance Qualifier.

Athlete add: The Madrid Championship, which will take place Sept. 9-11 in Madrid, Spain, continues to add star power along with retired five-time Games champion Mat Fraser as two-time CrossFit Games athlete Emma Tall has signed on. 🇪🇸

Star power: Hollywood actor Chris Pratt talks to Men’s Health (paywall) about the CrossFit workout he used to get in shape for his role as a Navy SEAL. Hmmm, wonder which one it could be?

Teen health: A new study shows that teens should consider vigorous exercise for 20 minutes a day as the best way to build cardiovascular strength.

  How Italian Enrico Zenoni Used Meditation to Qualify for the CrossFit Games  


How Italian Enrico Zenoni Used Meditation to Qualify for the CrossFit Games

Enrico Zenoni is just the third Italian male to make it to the CrossFit Games. Of the other two, one made it via The Open as national champion, and was based in Canada and is a dual citizen. So, Zenoni is blazing a trail.

“A lot of my friends said that next year we’ll go to the semi-finals together. They are motivated to do it. And at the semi-finals, we’ll see if we can do it for a second year,” Zenoni, 23, said.

Zenoni qualified via the Lowlands Throwdown in Holland, finishing fifth.

“I was surprised. I always see the other guys on the screen and I’ve never competed against them,” Zenoni said.

“This time, I saw them on the floor and I realized there is not such a big gap. At the start, I was not so confident. I did not know what to expect. After the first event, I saw I was in the top five, and it was near qualification. I gained confidence event after event. In the end, I made it.”

Continue Reading...
  How Italian Enrico Zenoni Used Meditation to Qualify for the CrossFit Games  

Katie Gannon

I’m in seventh grade and I’m with my volleyball team.

We’re standing together watching another team play when girls start pulling up their shirts to compare and measure the size of their pooch area just under their belly buttons.

Other girls start sucking in their bellies as much as they can and grabbing the smallest part of their waist with their hands to see how wide they are. And then, more comparing.

I’m so fat, says one of my teammates.

At the time, I have grown taller but not wider and I’m pretty much skin and bones. I have the smallest pooch of all the girls on the team and I’m met with envy from my teammates—a badge of honor, and boy am I proud.

I don’t know it at the moment, but the size of my pooch will become the ultimate measuring stick for me, even into adulthood, about how well I’m doing in life.

High School

We’re in gym class. There’s a scale in the gym that measures body fat. My best friend goes first.

Twenty four percent.

It’s my turn. I step onto the scale, nervous about the number it’s about to spit out.

Eighteen percent.

Thank God. My number is smaller. Relief overtakes my body.

I look over at her. Her face. It’s so sad. I really feel for her. But still, I’m glad it’s not me.

Being the skinniest, a size 0, is my thing, and it should always be my thing.

Continue Reading...
  How Italian Enrico Zenoni Used Meditation to Qualify for the CrossFit Games  

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Celebrating a PR, hosting a fundraiser, this, that, or otherwise. Send us a highlight.

  • Congratulations to Kayla from 720 Athletics in Denver, CO on stringing together muscle-ups for the first time.
  • Team USA weightlifter Kate Vibert from Atlanta, GA put 257 pounds/117kg overhead in a snatch from the blocks for a PR.
  • Congratulations to 15-year-old Ella Nicholson from Root 18 CrossFit in Medina, OH on the third place finish at USA Weightlifting Nationals.
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2/17: Cupid’s Throwdown (Las Vegas, Nevada)
3/2: The LKW Games (Lake Waccamaw, North Carolina)
3/9: The Valkyrie Fitness Competition (Tampa, FL)
3/16: Upper Hunter Strongest Novice (Muswellbrook, Australia)
3/16: Oceanside CrossFit 1st Annual Shamwod & Shenanigains (Oceanside, Ca)
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3/23 - 3/24: Beach Brawl (Spring) (Pensacola Beach, FL)
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