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The Country Where CrossFit is Replacing Church

 
Morning Chalk Up

August 17   |   POWERED BY

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Good morning and welcome to the Morning Chalk Up.

In today’s edition:

  • CrossFit Games athletes cash in via Reebok Bonus Program
  • Czechs are heading to CrossFit for their religious experience
  • Arielle Loewen recaps her monumental CrossFit Games experience
  • How can you get a healthy gut?
 
QUOTE OF THE DAY + Send us a Quote

“The question isn't who is going to let me; it's who is going to stop me.” - Ayn Rand

 
CROSSFIT GAMES
  Athletes Cash In During 2022 NOBULL CrossFit Games Using Reebok Bonus Program 

Athletes Cash In During 2022 NOBULL CrossFit Games Using Reebok Bonus Program

The Reebok Bonus Program, which is now in its second year, awarded $258,000 in total prize money across all divisions at the CrossFit Games to athletes who won an event wearing a pair of eligible Reebok shoes. The program awards $12,000 to individuals and teams, and $1200 to age group and adaptive divisions.

  • In total, 273 athletes across all divisions participated in the program which awarded an estimated $258,000 in prize money. Reebok is still tabulating and verifying results and eligibility requirements pending drug test results.

One big thing: It’s hard to overstate the earnings opportunity, especially for team, age group and adaptive divisions this program affords. Of the $258,000 awarded, $234,000 was awarded to those divisions.

  • Masters were the largest earners with 90 participants, bringing in $85,200 across all divisions.
  • $84,000 was awarded to team competitors, led mostly by CrossFit Mayhem and their five eligible wins, earning $60,000.
  • Teen athletes earned $18,000.
  • Adaptive athletes earned $46,800, In terms of percentage, more than 75% of adaptive athletes signed up for the program, by far the highest of any division.

One key stat: CrossFit Mayhem has earned a combined $134,000 over the past two years, that’s 67% in additional earnings on top of the $200,000 for winning the Affiliate Cup.

The big picture: The number of participants in the Masters, Teen, and Adaptive divisions is crucial considering the differences in their prize purses from the individuals and teams. These athletes don’t earn money for event wins from CrossFit, but Reebok fills that gap, adding $150,000 in payouts, a 44% increase in overall earnings.

  • For what it’s worth, CrossFit doesn’t award teen athletes prize money even if they win the title, so the only way to earn cash is by participating in the Reebok Bonus Program.
  • Long-time individual Games athlete Chyna Cho, who made her masters debut, said: “Competing for the first time within the Masters division was an absolute honor. And to make the experience even more special, I was proud to see a majority of my fellow competitors sporting the Nano X2s via the Bonus Program – it’s clear Reebok is committed to all athletes and is here to stay.”
  • Cho added $2400 to her $5,000 payout through the program.

Crucial support: One of Reebok’s big moves for the 2022 NOBULL CrossFit Games was increased support of the adaptive athletes. The shoe company introduced a new eligible shoe for the adaptive athletes, the Nanoflex Parafit TR, and awarded an estimated $46,800 to the participating athletes.

  • Along with the introduction of the new shoes, Reebok made a $50,000 donation to the Adaptive Training Academy (ATA), “a non-profit and service-disabled veteran owned small business dedicated to providing high-quality, research-based education and guidance to enable accessible and inclusive fitness training for everyone, regardless of ability.”
 
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SPEED READS

In case you missed it: Lauren Kalil, the host of The Bottom Line, spoke to Canadian Brent Fikowski about his CrossFit Games experience and his take on new programming by Adrian Bozman:

  • “I would have bet on me too.”

Tia’s thoughts: Australian Tia-Clair Toomey, who just won an unprecedented sixth title in a row, sits down with hubby and coach Shane Orr to talk about their plans for 2023 and their thoughts on the 2022 NOBULL CrossFit Games.

Programming update: Mayhem Affiliate Programming is now available on the btwb app and you can now win a $100 gift card for Rogue Fitness. Nice.

Breaking: NOBULL is now the official sponsor for the NFL Scouting Combine. 🏈

 
INDUSTRY
  The Country Where CrossFit is Replacing Church 

MEMBER EXCLUSIVE

The Country Where CrossFit is Replacing Church

The Czech Republic has the fourth most atheists worldwide and the second most in Europe, after Sweden, according to a 2017 survey by WIN-Gallup, 76% of the country is atheist, compared to 10% in the US.

This is having an unexpected positive effect on CrossFit, the country manager believes.

“The sense of belonging the communities give here to people, is not necessarily higher value, but they don’t have a church to go to, for example or something like that. I think that’s something a little more specific to here. Of course, there are some religious people,” said Dora Stenclova, country manager for the Czech Republic and Slovakia.

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VIDEO
  The Country Where CrossFit is Replacing Church 

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LIFESTYLE
  Gut Check Time. What is the Gut Microbiome and How Can it Help You? 

Gut Check Time. What is the Gut Microbiome and How Can it Help You?

With all these fancy new supplements, recovery protocols, and nuances in the sport of CrossFit one of the most underlooked aspects of nutrition for performance is your gut microbiome. If nutrition isn’t in your career title, I don’t know how you could figure any of this out.

Let’s break it down and make it easier to digest – pun intended.

What does your gut microbia do for you exactly?

Simms (2021) suggests:

  • Regulates hormones (estrogen, thyroid stimulating hormone, serotonin, and stress hormones)
  • Maintains healthy metabolism
  • Helps control and dictate body composition

So you may have heard about the bacteria that lives in your gut, but there are actually two types of bacterias that reside there and they determine how much energy we absorb from our dietary intake. Firmicutes absorb more energy and bacteroidetes absorb less energy. Finding a healthy balance between the two is important to keeping inflammation and your metabolism in check!

Helpful tips for a healthy gut:

1. Not forgetting your micronutrients: According to the Food & Chemical Toxicology, they state “Optimizing nutrition intake is a key component for supporting athletic performance and supporting adaptation to training.” Although, I’m sure you’re a pro tracking macros it’s easy to forget about your micros (vitamins and minerals). Everyone gets so hyped about the “meat and potatoes” of our meals, that we tend to forget about the fruits and vegetables. Although macronutrients are very important, if we don’t remember our micronutrients, we could be doing a disservice to our efforts.

Bonus tips to help with getting more micronutrients in:

  • Fill up half your plate with vegetables
  • Eat your vegetables first, then the reminder of food types
  • When at an event or out to eat, order a small salad to start first, eat the entire salad first, then proceed to the rest
  • Start with getting your carbohydrate intake in from fruits and vegetables (apples, potatoes), then slowing adding in more complex carbs (rice, breads, etc)
  • Add your favorites spices and seasonings
  • Cook multiple vegetables on one baking sheet as a helpful time saver in meal prepping
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INDUSTRY
  Yerbaé Ups its Game: Offers Up Ownership in the Company 

Yerbaé Ups its Game: Offers Up Ownership in the Company

The clean energy drink company Yerbaé is going public. The company will soon be available for stock trading on the Toronto Stock Exchange (TSX and TSX-V). But before it does, the company is in the process of raising a total of $9 million to support its growth.

What this means for you: For a limited time, you have the opportunity to invest in Yerbaé’s pre-IPO on the equity crowdfunding portal called StartEngine, which has valued the company at roughly $44.6 million prior to Yerbaé becoming available for trading on the TSX, and TSX-V.

Another Way Yerbaé is Different: Typically, an IPO is designed for those who are able to write million dollar checks to invest in a company, but as Yerbaé’s co-founders Todd and Karrie Gibson shared, their vision is to provide everyone the opportunity to invest, from consumers, to retailers, to distribution partners and members of the CrossFit community.

  • “$500 or a million dollars from an individual investor. Let them invest. Everyone who helped us get to where we are today should have the opportunity to benefit from the company’s growth and the opportunity to become an owner in the company. We have seen incredible brands grow out of the CrossFit community and we want everyone to join this rising boat with us,” Todd said.
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THINGS TO...
 

...DRILL

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...WATCH

Brent Fikowski Reflecting on the Games

Lauren Kalil discussed the outcome of the CrossFit Games with fan favorite “The Professor” (a.k.a. Brent Fikowski), whose 16th place finish was not quite the outcome anyone predicted. From decompressing after the Games, to this year’s changes in programming, learn Fikowski’s thoughts of the 2022 CrossFit Games experience.

TUNE IN.
   
 

...DO

Recover From The Games for Less

Forget about competing, watching the Games was enough to wipe us out. If you feel the same, don't despair, The WOD Life is here. From Callous Kits to Muscle Relievers, save 10% off recovery tools with code "GAMES10".

REST AND RECOVER.
   
 

...LEARN

How to Increase Your Coachability

We all want to get better… but are you coachable? Are you open to change and taking direction? Do you ask questions and have a desire to learn? Being coachable is vital to getting to your goals and there are many ways to increase your coachability. Learn how you can get the most out of your classes from CrossFit Invictus.

BE COACHED.
 
HIGHLIGHTS

Celebrating a PR, hosting a fundraiser, this, that, or otherwise. Send us a tip.

  • 💕 Happy anniversary to Camille Leblanc-Bazinet and Dave Lipson.
  • Games athlete and Demo Team member Griffin Roelle cleans 406 pounds/184kg.
  • New movement alert— this is not for the faint of heart, or the faint of rotator cuff. Emiliana Guerra Latouche of the Florida Grid League practices Toes-to-Ring with a Back Uprise Muscle-Up.
  • Jenvier of Project Onyx in Des Moines, IA back squats over 300 pounds/136kg.
  • Haley Adams takes a digger after her Event 1 win at the CrossFit Games. The highlight: She was great sport about it.
  • The WOD Life crew is channeling their inner-Games athlete… can you relate?
 
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10/7 - 10/8: Koda Iron Games (Lafayette, CO)
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10/22: Festivus Games – Teams @ Crossfit Clan (Parsippany, NJ)
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12/3: Reindeer Rumble (Ocala, FL)

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