Good morning and welcome to the Morning Chalk Up. Viewership from the 2020 CrossFit Games topped 11 million over the weekend, and there were a lot of top moments to catch. We have all that and more below, including an update on the 2021 CrossFit Open.
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“Is that it?”- Tia-Clair Toomey after hearing Dave Castro announce the details of "Atalanta."
Staff Picks: Our Top 7 Moments from the 2020 CrossFit Games
Highs, lows and everything in between; the 2020 CrossFit Games is over. After three days and 12 events, here are our favorite moments from the weekend.
The camaraderie of all the athletes. This year more than any in recent memory, there was a closeness, an intimacy between the ten athletes competing. And because there were no packed stadiums or loud music, you could hear athletes talking to one another. In a particularly intimate moment, Katrin Davidsdottir comes over to Noah Ohlsen to offer him some comfort, and support.
Mathew Fraser winning an historic fifth CrossFit Games. We’ve been saying it all weekend, but Fraser’s performance is not only historic in terms of our sport, but sports in general. As he nearly swept the entire field in ten of 12 events, and even then he took second, it was by the narrowest of margins. What may have been up for debate earlier in the season is now over — Fraser is the greatest CrossFit Games athlete of all time.
The 2021 CrossFit Games season is starting to take shape as HQ announced the date of the Worldwide Open during their live broadcast of the 2020 Reebok CrossFit Games on Friday. The 2021 Open will kick-off on February 18.</p
The details so far: Not much has been released from HQ regarding the Open but registration for the annual right of passage to the Games will begin in January. The Open will run for five consecutive weeks, with new workouts announced every Thursday.</p
Why it matters: Hinted by Director Sport Dave Castro in July and confirmed by new owner and CEO Eric Roza in August during his first Town Hall event, the Open will return to its original home at the beginning of the calendar year after being moved to October during the 2020 Games season. The new date reflects the adjustments HQ made due to the COVID-19 pandemic causing chaos in the Games calendar. The new date also gives the elite athletes an offseason as they prepare for what the community hopes is a normal Games season.</p
The bottom line: After seeing the number of Open registrations drop by 34% from the 2019 to the 2020 Open, Roza has stated his goal is to have 500,000 registrations for the 2021 Open. The high-water mark for registration was during the 2018 season when over 415,000 people registered. With four months until the Open, Roza and his team have plenty of time to market and build up excitement, but hitting that registration goal won’t be easy.
O2, Community Coalition Offer Gym Members $200 Gift Card for #NoQuitNovember
The month of November is historically one of the worst for member retention at CrossFit gyms, and with COVID-19 cases rising in nearly every state, this November is poised to be especially challenging. And, while the decision to go to the gym right now is deeply personal, everyone knows that gym owners depend on membership dues to keep the lights on.
One big thing: As they have throughout the entire year in 2020, O2 and partner brands in the Community Coalition are stepping up in a major way, helping gym owners and gym members alike with the #NoQuitNovember program.
The details: Simply keep your gym membership active in November and get a combined $200 gift voucher ($20/brand) to O2, Born Primitive, GORUCK, RPM, and six other Community Coalition brands, to be awarded by your gym owner on December 1 — right in time for the holiday shopping season.
Download The Ultimate Nutrition Challenge Starter Guide For Gym Owners
Are you a gym owner looking to build a successful nutrition challenge? Nutrition challenges have proven to be a great retention strategy during COVID shutdowns as a member benefit. Access this FREE guide to help you build a nutrition challenge, AND continue your nutrition program beyond just a challenge for your members.
The Buttery Bros are working on the 2020 CrossFit Games documentary and have provided some great behind-the-scenes clips from inside the bubble in Aromas, CA. In their day two video, they get some athlete interviews and learn more about the "Madeiros Mullet," check-in with the media team and commentators, and hit "Event 9: Happy Star" with CrossFit CEO Eric Roza.
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Three Powerhouse Exercises that are Better than Benching
Want to build big pecs, but tired of the same old bench press and fly workouts? Give these three variations a try -- the Flye Press, the Nilsson Press, and the Squeeze (Hex) Press. Not only will these movements help build stranger pecs and stabilizing muscles, but they will help to keep your gym time fresh and motivating.
Here are a few of the inspiring events and developments we are watching around the global CrossFit community today:
Linfield University’s Weightlifting Club: At Linfield University in McMinnville, OR, a new weightlifting club is available for students. Founded by a freshman, Kaison Uehara, the club is programmed and coached by Jacob Campos, who received his CrossFit Level One certification over the summer. The club does not only focus on getting physically strong though, as founder Uehara said, “We want to help everyone better themselves, mentally, physically and emotionally.” Campos programs and coaches CrossFit workouts in addition to weightlifting.
Breast Cancer Fundraiser at CrossFit Mahalo: In Shelly Beach, South Africa, CrossFit Mahalo partnered with other local gyms to host a breast cancer awareness fundraiser last weekend. All proceeds from the event benefited I Love Boobies, an organization established to remove the shame associated with breasts and breast health, encouraging young people to be open and active about breast cancer prevention.
Dancing for a Cause:CrossFit Countdown in Ashland, KY hosted a dance class over the weekend that was free of charge but asked for donations to benefit Heidi Adams, a local five-year-old who was diagnosed with pineoblastoma, a rare form of cancer, in 2017. Franceska Karle, a Zumba and dance instructor who is also a breast cancer survivor arranged the benefit.
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