In a galaxy far far away.
Reebok came out with a shoe called the Nano 7.0 and it wasn’t that popular. The duel-density midsole had been in every Nano since the 3.0 and allowed for a more firm heel and flexible toe box, which is great for the constantly varied demands of CrossFit: box jumps, double-unders, running and Olympic lifting. In the 7.0, Reebok replaced that midsole with a single-density midsole, which made the shoe very inflexible and stiff, better for lifting but not stuff like double-unders.
Some people loved it, some people hated it. It wasn’t their greatest shoe. Let’s move on.
So what happened next?
The made a new shoe, correcting the single-density error and announced a pre-release for December 18, inviting CrossFitters to customize their own pair for 24 hours. Customers began receiving orders this week, except there was a little problem.
What’s the problem?
The customized Nano 8.0s that were shipped out arrived with the Nano 7.0 midsole and on the shoe itself it reads Nano Weave, where it should read “Nano Flexweave.” So basically a customized Nano 7.0 Weave. And people were pretty upset, especially since when they contacted Reebok about the issue, their support team didn’t seem to have any idea what had happened.
“I do apologize for the inconvenience you are experiencing with receiving the wrong mid-sole in your shoe. I will forward this information to my higher up and you will receive a contact back in 3-5 days about a solution,” one purchaser was told in an email from Reebok.
How did no one catch that?
We’re scratching our heads a little. We asked Joel Te who runs As Many Reviews As Possible, who had his hands on the original and correct prototypes that Reebok sent him, and he pointed out that all the promotional images of Dave Castro’s Nano 8.0s showed the 7.0 midsole. Even worse, those images were taken at and around the CrossFit Invitational back in early November.
“We’re in the process of contacting everyone impacted to let them know the circumstances, and – while everyone will still be receiving the shoes they ordered – we will be giving them a voucher for a free pair of shoes from the YourReebok platform. We apologize for the inconvenience and thank the community for choosing the Reebok CrossFit Nano 8 Flexweave to help power through their WODs in the year ahead!”
So if yours arrives and they feel a little off, now you know why.