Recovery and performance technology brand Hyperice announced the acquisition of NormaTec, one of the industry leaders in pneumatic compression recovery systems. Both companies are well-known in the functional fitness industry for helping athletes enhance performance, reduce risk of injury and extend career longevity through their unique technologies and products.
One big thing: The acquisition is the first major combination of two leading companies in the athletic performance, recovery and wellness field.
- As part of the acquisition, the two companies will combine workforces, integrate product offerings, accelerate international business, advance manufacturing competencies and product development initiatives.
- NormaTec, which is best known for its full-length compression boots, arms and hip recovery systems, is popular among athletes to enhance the body’s natural ability to recover.
- Hyperice is best known for its innovative vibrating foam rollers and massage guns that have gained more popularity not just in the athletic and fitness world but for everyday recovery in normal life activities.
- “As the global health and wellness space continues to grow and evolve at a rapid pace, so does our desire to innovate and collaborate,” said Gilad Jacobs, Founder and CEO of NormaTec Recovery. “Combining our talents will help accelerate our ability to provide comprehensive recovery solutions. This acquisition is an absolute game-changer for the performance and wellness industry. ”
- Jacobs will join Hyperice’s leadership team and Board of Directors as Chief Innovation Officer as part of the acquisition.
- The acquisition was seamless as both companies were familiar with each other, having collaborated within the sports performance and military markets since 2016.
The bottom line: Combining NormaTec’s compression systems with Hyperice’s innovative percussion, vibration and thermal technology will give high-performance athletes a single source for their recovery needs. The combination of their research, innovations and education within the athletic industry will bring further advances in the recovery and performance field that will benefit high-performance athletes.
- The two companies have already combined for their first product launch, called “wellness pods,” it offers a physical experience that includes the full systems of Hyperice and NormaTec devices.
- They have also combined their research and development departments to study, create and educate further methods to optimize human performance, longevity and health.
- The combined companies plan on implementing “wellness pods” globally by the end of 2022.
- “This is a remarkable day for our consumers, partners and both organizations, as we now strengthen our position of leadership from both coasts as one collective team,” said Jim Huether, CEO of Hyperice. “By joining forces, we will have the most talented, dynamic, and inspiring team on earth. We continue on our relentless mission to help people move better and live better, worldwide.”
Get The Newsletter
For a daily Digest of all things CrossFit. Community, Athletes, Tips, Recipes, Deals and more.