A Positive Trend: Picking up New Members after Quarantine
Here’s a trend we have our eyes on -- it is starting to look like a possible silver lining of the global pandemic might just be that it has helped the public perception of the CrossFit brand and reputation.
- At least, that’s what both Monique Ames and Eric Stratman have experienced since reopening their gyms in May.
Stratman, the General Manager at CrossFit ENG in Cape Coral, FL, said his gym has managed to pick up 50 new clients in the last two weeks. Meanwhile, Ames, the owner of CrossFit Evolution in Longwood, FL has signed up 16 new members without paying for any type of advertising.
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