10-Year Affiliate Owners: It Wasn’t the Tweet or the Email. It was “death by 1,000 cuts”

June 11, 2020 by
Courtesy of Rich Froning

We can forgive Greg Glassman, but we can’t forget: This was four-time CrossFit Games Champion Rich Froning’s message on an Affiliate Panel held via Zoom on Thursday.

The purpose: Froning was accompanied on the panel by eight other 10-plus year affiliate owners, who discussed their position in the CrossFit community today, as well as what it would take for them to remain connected to the CrossFit brand in the future. The two-hour panel, with a maximum capacity of virtual attendees, was at times emotional and raw. The men and women on the panel have devoted their lives to fitness and the business and community of CrossFit and it showed.

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