Future of CrossFit Summit Kicks Off Today

July 14, 2020 by
Photo Credit: University of Colorado Engineering (
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For the next three days, top athletes, industry stakeholders, Sanctional organizers and CrossFit HQ staff will meet in Boulder, CO for a future of CrossFit summit. The in-person meeting of the minds comes after several weeks of zoom calls between the incoming owner and CEO Eric Roza and various groups within the sport and community.

  • Due to travel restrictions and limitations, zoom links will be provided for those unable to attend, according to several individuals invited.

The big picture: The summit comes at a pivotal time for the future of the sport. Just last week, all 60 qualified 2020 Games athletes formed the Professional Fitness Athletes’ Association (PFAA), spearheaded by athletes like Brent Fikowski, Tia-Clair Toomey and Patrick Vellner.

  • Sanctional organizers have also had near-weekly calls with top HQ brass to discuss how next season will be structured but few hard details have been revealed.
  • Loud & Live became the first to announce their plans for next year. All five of their events have dates and will exist outside of CrossFit’s ecosystem for the time being.


Setting the scene: The summit is more of an informal gathering than a formal conference according to a person familiar with the planning of the event but not authorized to speak on the record.

  • This is a continuation of the listening tour Roza has been doing since the announcement and much more of an ideation, brainstorming and listening session.
  • The gathering includes around a dozen folks from Roza’s team and HQ, plus another 20 or so from around the CrossFit community.
  • This isn’t going to be a yearly event, according to the source. Roza plans to host gatherings like this on a rolling basis with key parts of the community.

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