Is your Business Healthy? Average Client Value, Retention, Business Profit

August 13, 2020 by
Photo Credit: Zen Planner (https://www.instagram.com/zenplanner/)

(Editor’s Note: This is part two of a three-part series on gym metrics. Start with part one here.)

Last week, we reported that when it comes to metrics, business mentors and experts say small gym owners aren’t tracking the right things, and it’s hurting their business.

By and large, the experts agree: The important analytics gym owners should both track and work to improve include:

  • Average client value (ACV) or average revenue per member (ARM)
  • Lifetime client value (LCV)
  • Business Profit

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