Eric Roza Discusses Plans to Help Affiliates Become More Financially Successful

August 19, 2020 by
Courtesy of CrossFit LLC

“We have to provide a lot more value to our affiliates,” said the new CrossFit LLC owner and CEO Eric Roza in CrossFit’s first Town Hall Meeting on Wednesday.

This includes a plan to offer business guidance to affiliates, who have “been decimated by COVID,” to help them survive and thrive through the pandemic and beyond, he explained.

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