CrossFit CEO Eric Roza Says Client Acquisition and Growth are Key Metrics

August 20, 2020 by
Photo Credit: Eric Roza (https://www.instagram.com/rozaeric/)

The price is wrong: When it comes to membership prices and average client value, CrossFit’s new owner and CEO Eric Roza said, during an exclusive interview with the Morning Chalk Up, that there’s work to do in the affiliate community.

  • “I’m highly confident that a lot (of gyms) are undercharging and a lot are overcharging. I’m highly confident of that,” he said, adding that he has come across some gyms in developing nations who are charging members as little as $23 a month.
  • “(And they’re) paying a $3,000 affiliate fee, and they’re not very big boxes,” he added.

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