Invictus Seattle Gains 113 New Members in First Three Weeks in Business

August 26, 2020 by
Courtesy of Justin Gehrt

Justin Gehrt and Kevin Koester -- the 2019 CrossFit Games champion in the men’s 50-54-year-old division -- opened their doors to their new gym, Invictus Seattle, on August 1st with lofty goals.

  • “We wanted to have 100 members before we even opened,” said 32-year-old Gehrt.

One big thing: While they didn’t quite hit 100 members the moment they opened their doors, they did manage to accumulate 113 members in their first three-and-a-half weeks of business through what they called “guerilla marketing.”

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