“How Many Members do you Have” Should be Low Priority, Gym Owners Say

November 5, 2020 by

Remember when you were 6 years old and were introduced to another kid around your age? You felt excited at the prospect of a new playmate, but with an unquenchable need to size the other kid up. So you asked, “How old are you?” The experience is oddly similar to what two affiliate owners look like when they meet for the first time. There’s an immediate, excited ‘we have something in common’ tone. Then, as if a reflex, the question gets popped: “How many members do you have?” 

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