Affiliate Owners Report Mixed Results on New Year’s Business Rush in January 2021

January 31, 2021 by
Photo credit: Big Muddy CrossFit (instagram.com/bigmuddycrossfit/)

2020 was anything from normal, and gym owners took a collective sigh of relief as it ended. But, how will 2021 unfold?

The big picture: Affiliates had it rough as the fitness industry has been one of the hardest hit by COVID-19 regulations. After a year of business under the weight of a pandemic, affiliate owners had high hopes for the post-New Years rush that occurs most years. We spoke to several and learned that some gyms have experienced the rush, while others have not.

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