Affiliate Owners Report Mixed Results on New Year’s Business Rush in January 2021
2020 was anything from normal, and gym owners took a collective sigh of relief as it ended. But, how will 2021 unfold?
The big picture: Affiliates had it rough as the fitness industry has been one of the hardest hit by COVID-19 regulations. After a year of business under the weight of a pandemic, affiliate owners had high hopes for the post-New Years rush that occurs most years. We spoke to several and learned that some gyms have experienced the rush, while others have not.
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