Sneak Peak: First Look at the Redesigned 2021 CrossFit Games Medals
We capture a sneak peak of the new award medals that will be given out to top athletes at the end of the CrossFit Games next week. The CrossFit team contracted Cristaux, a design and manufacturing agency that designs custom awards for clients like Google, The NBA, Target and basically every other company you’ve ever heard of to re-design medals for the new title sponsor NOBULL.
So who gets one? CrossFit typically hands out hardware to the podium finishers (top 3), the spirit of the Games recipient, rookie of the year, and individual event winners.
The big picture: As this is the start of a new multi-year NOBULL title sponsorship it makes sense that the overall look and feel take a new design direction. We’re already seeing that in the Games uniform designs, and we’re hearing from staff to expect the in-person fan experience to reflect this new relationship.