Industry

Mayhem Athlete Expands Programming Options With Mayhem Español

January 31, 2022 by
Photo Credit: Courtesy of Mayhem Athlete
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Mayhem Athlete has significantly expanded its options for everyday athletes and those preparing for a competition by now offering two key parts of Mayhem programming in Spanish: Mayhem30 and Mayhem Compete.

One big thing: While there aren’t specific numbers for the Spanish-speaking CrossFit market, the audience has the potential to be significant, encompassing a vast majority of Central and South America, North American residents whose primary language is Spanish and parts of Europe. It also introduces a first-tier programming player, especially for competition-minded athletes, that could raise the level of competition in other parts of the world. 

The details: Mayhem Español includes the Mayhem Compete line of programming built for athletes trying to reach the next level of fitness. Mayhem Español also includes another programming option in the Mayhem 30. This program focuses on those that either frequently travel or train at home without access to a lot of equipment.  

  • Mayhem Español is available for $19.95 per month, and there is a free month of programming for those that register by January 31. 
  • The programming provides a glimpse into what Rich Froning does on a daily basis, albeit with a lower volume. There are fewer pegboard climbs or handstand walks over obstacles. 
  • A key part of the expansion is Facundo Etchecolatz, an Argentinian native who has coached the CrossFit Mayhem Freedom team and worked with numerous athletes around the world.

“At Mayhem here, we’re always looking to connect with our Spanish-speaking countries, families, and communities,” Froning explained on Instagram. “So that’s why we’re now offering M30 and Compete in Spanish. So we’re going to run a special program for you here.” 

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The big picture: While Mayhem Español is not the first or only option available for athletes in Spanish-speaking countries – both CompTrain and NCFIT have had programs for a few years – but where these programs differ is Mayhem’s recent effort to recruit top talent from South America, signing athletes like Mel Rodriguez and Agustin Richelme, cementing a more permanent presence in Spanish-speaking countries. 

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