CrossFit Games

22.3 Livestream Numbers See Viewership Bump Despite Workout Leak

March 13, 2022 by
Photo Credit: CrossFit LLC
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With the final week of the Open on tap, the CrossFit live announcement ran into a potential hiccup as the 22.3 workout was leaked to the community before the livestream began. 

Despite the leak, though, max concurrent views and overall views at 24 hours both showed improvement from 22.2.

How did livestream viewership on YouTube pan out?

One big thing: This week, the maximum concurrent number hit 106,373. That’s well above the concurrent views for all of the 2021 Open and the two previous live announcements in 2022.

The details: The 22.3 announcement recorded–in addition to a maximum concurrent viewership of 106,373–a total view count (after 24 hours) of 511,682.

How does this compare?

22.322.222.121.121.221.3
Max Concurrent106,37397,33984,43281,48895,59993,420
Total Views (24 hours)523,443512,155538,789475,312526,882589,196
  • The max concurrent average for the 2021 Open was 90,169, now that we have all of the data for this year, the max concurrent average for the 2022 Open was 96,048. That’s a 6.5% increase year-over-year.
  • The total views per week average for the 2021 Open was 530,463, while total views (after 24 hours) for 2022 Open was 524,795.

Let’s go back further: While the above numbers only include YouTube viewership, our 2020 data includes both YouTube and Facebook. Even so, the average total views after 24 hours for each of the five weeks was 367,857. The 2022 Open viewership numbers are significantly higher.

The big picture: These numbers represent a trend that is continuing from 2021. It appears that the change in timing of the announcements have been effective at bringing in a larger audience around the world.

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