Plant-based NanoX2? Reebok Teams Up with National Geographic for New Shoe
Reebok has made another big move that will directly affect CrossFit enthusiasts. The company has collaborated with National Geographic for a line of “plant-based” Nano X2s, which will be available on October 4.
The details: The shoes, the Nano X2 Grow, will feature two separate schemes that focus on the animal kingdom. Though neither will have animal products. Instead, they will each have at least 50% plant-based materials.
- The upper portion of the Nano X2 Grow is constructed from cotton and eucalyptus. The midsole cushioning comes from sugarcane while the natural rubber outsole provides grip during workouts.
The first Nano X2 Grow ($160) will focus on a variety of “formidable” animals. The list includes the Python Snake, Puffer Fish, Poison Dart Frog, Scorpion, Grizzly Bear, and more. Available in unisex sizing.
- The second Nano X2 Grow ($160) is for those that appreciate cats. The graphics and colors highlight the Tiger, Cheetah, and Jaguar. Available in unisex sizing.
- Reebok also created an everyday shoe, the Club C 85 Vegan ($90). This shoe focuses on 16 endangered species. This list includes the Galapagos Penguin, Black Rhino, Eastern Gorilla, Ring-tailed Lemur, and Fiji Banded Iguana among others
Fun for the whole family: The Nano X2 Grow line will be available in unisex sizing, which will make them available to more fitness enthusiasts. There will also be a separate line of National Geographic shoes in toddler and preschool sizes.
- The Club C and Classics will be available with animal prints. Both of these lines feature “at least 30% recycled or repurposed materials” in their construction.
- Purchases of these preschool and toddler shoes will support the National Geographic Society and its mission “to protect and illuminate our world through exploration, research, and education.”
Why this matters: The collaboration with National Geographic is nothing new. Reebok previously released some Nano X1 Adventures with the longtime magazine. However, this new line of Nano shoes is important given that Reebok focused on incorporating plant-based materials, which will appeal to the company’s vegan audience.