Why Did CrossFit Boxes More Than Double in South Korea During Covid?
CrossFit affiliates have more than doubled in South Korea since 2020, partly due to COVID making people take their health more seriously.
“They need to be strong to get over COVID-19,” said country manager WeonWoo Lee. “The government advertised a healthy lifestyle and people figured out that looking after yourself is important and started coming to the gym.”
“It's just a small thing to advertise in the public but it made a huge difference.”
In 2020, there were around 110 affiliates, now there are over 250. The next most in Asia is around 100 in China and about 50 in Japan.
Lee has noticed in particular a lot of people joining in their 20s.
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