23.1 CrossFit Open Livestream Numbers Surpass 2022 Figures
In its second year at the new time slot (12 PM PT, 3 PM ET), the 23.1 CrossFit Open announcement live stream showed fantastic growth in viewership. Even with non-elite athletes taking on the workout first, the livestream amassed many more concurrent views than previous years.
One big thing: Both maximum concurrent views (how many people were watching at once) and overall livestream views (after 24 hours) for 23.1 increased from last year. Furthermore, the total views after 24 hours for 23.1 actually eclipsed the average views (after 24 hours) for all three announcements from 2022.
The details: The 23.1 announcement recorded a maximum concurrent viewership of 113,624 and a total view count (after 24 hours) of 538,789.
How does this compare?
| 23.1 | 22.1 | 22.2 | 22.3 | |
| Max Concurrent | 113,624 | 84,432 | 97,339 | 106,373 |
| Total Views (24 hours) | 619,894 | 538,789 | 512,155 | 523,443 |
- The max concurrent average for the 2022 Open was 96,048, far below what we saw this week with 23.1. It’s also important to note that trends in previous years have shown that viewership increased each week of the Open, so the next two weeks could provide even higher numbers.
- The total views per week average for the 2021 Open was 530,463, while total views (after 24 hours) for 23.1 came in at 619,394. A significant difference of a whopping 89,431 views.
What they’re saying:
- Justin Bergh, General Manager of Sport at CrossFit: “We were proud to showcase the Spanish affiliate community and these impressive European athletes in our most watched Open broadcast ever. Both groups have massively contributed to sharing CrossFit training to new members worldwide. We are already looking forward to next week’s show with even more coverage of local community members, top athletes and their coaches.”
Let’s go back further: While the above numbers only include YouTube viewership, our 2020 data includes both YouTube and Facebook. Even so, the average total views after 24 hours for each of the five weeks was 367,857. With a total of over 600,000 views over the past 24 hours, the 23.1 statistics blow previous years out of the water.
The big picture: These numbers show positive growth and continue the trend we’ve seen over the past two years. We will continue to track viewership through the Open this year.
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