23.2 CrossFit Open Livestream Numbers Continue Upward Trend
For the second week in a row, the live Open announcement this week set a post-pandemic record for livestream views.
In its second year at the new time slot (12 PM PT, 3 PM ET), the 23.2 CrossFit Open announcement live stream showed fantastic growth in viewership. Even with non-elite athletes taking on the workout first, the livestream amassed many more concurrent views than previous years.
One big thing: Both maximum concurrent views (how many people were watching at once) and overall livestream views (after 24 hours) for 23.2 increased from last year. Furthermore, the total views after 24 hours for 23.2 further eclipsed the average views (after 24 hours) for all three announcements from 2022 (versus 23.1).
The details: The 23.2 announcement recorded a maximum concurrent viewership of 120,336and a total view count (after 24 hours) of 649,774.
How does this compare?
- The max concurrent average for the 2022 Open was 96,048, far below what we saw this week with 23.1 and 23.2. It’s also important to note that trends in previous years have shown that viewership increased each week of the Open, and so far, 2023 is following that trend.
- The total views per week average for the 2021 Open was 530,463, while total views (after 24 hours) for 23.2 came in at 649,779.
What they’re saying:
Justin Bergh, General Manager of Sport at CrossFit: “We’ve really tried to highlight our core values within these shows. That starts with the methodology and the incredible difference that CrossFit coaches and affiliates make for athletes at all levels. Competition has a special way of bringing us all together, and in those moments we want to honor our community.”
Let’s go back further: While the above numbers only include YouTube viewership, our 2020 data includes both YouTube and Facebook. Even so, the average total views after 24 hours for each of the five weeks was 367,857. With a total or almost 650,000 views over the past 24 hours, the 23.2 statistics blow previous years out of the water.
The big picture: These numbers show positive growth and continue the trend we’ve seen over the past two years. We will continue to track viewership through the Open this year.