Meet RX Smart Gear’s Sole Sponsored Athlete: Olympic Swimmer Michael Andrew
A few years back, jump rope manufacturer RX Smart Gear had one of–if not the bigger roster of sponsored athletes in the CrossFit space. The nearly 50 athletes connected to the brand received stipends, gear, financial assistance, and specialized coaching in exchange for promoting the brand to their fans and on social media. This strategy was largely successful: RX Smart Gear is a household name in the CrossFit world and an easy go-to for a new rope.
However, something about this system didn’t sit right with CEO David Newman. Because athletes were required to post content promoting their products in order to keep their sponsor deal, he felt that the posts felt manufactured and more out of obligation than an actual passion for the project. So, the team restructured their sponsorship plan until they only had one athlete.
And he’s not even a CrossFitter.
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