Ice Barrel Announced as the Official Cold Therapy Partner of the NOBULL CrossFit Games
Today, CrossFit named Ice Barrel as the Official Cold Therapy Partner of the NOBULL CrossFit Games.
The details: This announced partnership is for three years. As part of the contract, Ice Barrel will have its signature cold therapy solutions available at all Open, Semifinal, and Final events in the U.S. for athlete and spectator use.
- Ice Barrel will offer deals to athletes, event attendees, and livestream viewers during the CrossFit Games. Details will be listed on their website and announced at Semifinal and Final events.
- CrossFit employees and trainers will also receive exclusive offerings from the company, with specifics to be shared in the coming months.
Wyatt Ewing, Founder and CEO of Ice Barrel: “Our team could not be more excited to be partnering with CrossFit to bring cold therapy to the CrossFit Games. As a CrossFit athlete myself, I know how much these workouts, along with taking ice baths, have meant to me and I am thrilled we can bring these awesome communities together in a more official capacity.”
Why it matters: This is the first major partnership between Ice Barrel and CrossFit. The cold therapy company started dipping its toes into the CrossFit space earlier this year, partnering on an ice barrel challenge in February. Through this three-year contract, their presence in the sport will only continue to grow.