Slow Summer Months: 6 Ways to Bump Revenue at Your Affiliate

July 12, 2023 by
Photo Credit: Instagram @12labours

The slowest time of the year for CrossFit gyms is typically the summer months when the kids are off from school and schedules change temporarily for families. 

Sign-ups are typically a little slower, as most people who are working out in the summer already have an established schedule or program they’re following. 

Gym owners may not be able to control the cyclical nature of the gym business, but they can however be creative with what they already have. Rather than worrying about who’s not in their gym, they can focus their energy on providing more to the members they already have, while finding creative new streams to bump up revenue in the slower summer months. 

This content is available exclusively to Members

Become an member and start enjoying full access to all our community and sports content, and an ad-free experience.


  • Exclusive content
  • Ad-Free web/app experience
  • Comments on articles
  • Exclusive 15% WIT discount
  • $1 per month for the first 4 months, $8 each month after

  • Exclusive content
  • Ad-Free web/app experience
  • Comments on articles
  • Exclusive private Facebook Group
  • Regular coffee breaks hang outs
  • Exclusive 15% WIT discount
billed annually

Already a member? Log In.

Get the Newsletter

For a daily digest of all things CrossFit. Community, Competitions, Athletes, Tips, Recipes, Deals and more.

"*" indicates required fields

This field is for validation purposes and should be left unchanged.