Forging Connections: How Lab Management is Facilitating Mutual Growth Between Athletes and Brand Partners

September 11, 2023 by
Image Credit: Daniel Robbins

It’s Tuesday night, leading up to the 2023 CrossFit Games and Cooper Marsh stands amongst his friends, family, clients, fellow leaders and innovators in the industry, creators and journalists. 

He raises a glass and toasts to his Lab Management colleagues and all those that came to celebrate and support the team and the hard work that it took to take them to this point. He is joined by Daniel Robbins, one of the co-owners of Lab Management.

  • Some background: Before they were the Lab Management of today, Marsh and Jason St. Clair ran the company of the same name, while Robbins and Matt O’Keefe, after amicably parting ways with Loud and Live in March of 2022, were running Title Sports, a competing agency, representing athletes like Katrin Davidsdottir, Annie Thorisdottir, and Justin Medeiros among others. 

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