CrossFit announced Thorne as its official supplement partner. Thorne is also sponsoring the 2021 NOBULL CrossFit Games season, including the CrossFit Open, Quarterfinals, Semifinals, Age Group Qualifier, and CrossFit Games Finals. As CrossFit’s official supplement partner, Thorne will share information about and access to its NSF-certified nutritional supplements and health tech solutions with CrossFit’s millions of athletes, coaches, and fans worldwide.
CrossFit released a full list of scoring adjustmentsfrom week three of Semifinals. The list is lengthy and includes the 20-second penalty assessed to Emma Tall for “receiving assistance with equipment.” Notably the penalty rescinded her previously announced Games qualification.
FITAID is making a splash this summer with their first-ever flavor variation of the original FITAID formula. So you can now get the FITAID you know and love in a sweet, summery, sip by the pool, strawberry lemonade flavor.
Wodify Blog Series Reveals 45% of Members Quit before 90 Days
The numbers are in and gym owners may want to listen up. A new blog published by Wodify, the first in a new “Behind the Numbers” series found some concerning statistics when it comes to keeping members from walking out your doors. And while many owners are looking to bring in more clients fast, experts are saying it’s more about bringing in the right client for long-term success and a higher retention rate.
The details so far: Wodify has the largest dataset of fitness businesses in the CrossFit industry. In the first post called, “Behind the Numbers: 90 Day Client Retention” Wodify found a common theme surrounding retention at the three month mark.
45% of new clients will cancel within their first 90 days.
Of the members who make it past 90 days, 53% will stay for a year or more.
Brendan Rice, the Chief Marketing Officer for Wodify said, these were not numbers his team expected to see from gym owners.
“These numbers were surprising for a few reasons. First, we were surprised to see the total percentage of clients who cancel within their first 90 days be so high,” said Rice.
Why Is Nutrition So Important for the Sport of Fitness?
In the past few years, there has been an intense shift towards performance nutrition in the sport of CrossFit.
CrossFit as a training methodology has long promoted balanced nutrition. It is part of the L1 curriculum, and a great amount of focus has been placed on a low processed, whole foods based diet as the driver to a reversal of chronic disease.
CrossFit the sport has taken a slightly different approach. While food quality is still important, there is a new focus on food amounts both on a calorie and macronutrient level. Macro tracking is the new nutrition approach du jour for athletes, and to no one’s surprise, the community has followed close behind. Most athletes have someone helping them with their nutrition strategy daily and during competition. There are numerous companies that have emerged specializing in performance nutrition (including my own) that provide athletes and recreational CrossFitters with guidance on the best nutrition for their specific goals.
Masters Fitness Collective Introduces Pay To Play Model
This past season, the sport of fitness has seen a record number of online qualifiers.
From the Open to quarterfinals and the AGOQ, online Semifinals, as well as qualifiers to compete in just about any large scale competition, it seems like athletes are breaking out their video cameras every weekend and competing from the comfort of their gym.
But competing in an online qualifier can be taxing to an athlete. While maybe not as stressful as competing under the bright lights of an arena, they can disrupt training plans and doing weeks of back to back online qualifiers can wear athletes thin, especially masters athletes who typically need a longer time to recover.
One big thing: Masters Fitness Collective founder Bobby Petras saw this problem and decided to offer a unique solution this year.
While athletes can still compete in the online qualifier that runs through June 19th, athletes also have the option to simply register in a “pay to play” format.
Every Friday, we’re bringing you an exclusive workout challenge programmed by a CrossFit Games athlete or coach that you can take on at home or the gym. You can post your times or scores in the comment section.
Today’s workout of the week is programmed by Kari Pearce.
EMOM 10 Minutes: Odd: 2 Wall Walks + Max Effort Burpees Even: 2 Wall Walks + Max Effort V-Ups The score is the total number of reps completed!
Some advice from Kari: “I would move fast on the wall walks but keep them clean. V-Ups are going to be faster so focus on getting as many reps there as possible. Obviously I will go fast on the burpees but really make the V-Ups count! Have to love this PowerAbs workout!”
We've partnered with WIT to give Rx and Rx+ members the chance to be treated like WIT-sponsored athletes and receive new gear drops every eight weeks for an entire year. Oh, and all members also get an exclusive 15% discount from WIT for the entire duration of their membership.
If you're looking to build abs of steel or develop your core muscles, it may be best to avoid knee raises. See this demonstration from MOVEU to understand why it may not be working where you think it is.
Start tracking your body's performance with a free WHOOP Strap at the link below. WHOOP measures your body's data over 100 times a second to provide personalized feedback on your recovery, strain, and sleep. Giving you the information you need for peak performance.
It takes a village to raise a child and a team to create an athlete. See just how many sacrifices are made by those reaching the top of our sport, and those around them, in this hype video from Atlas Games competitor Emma Lawson.
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