Happy Tuesday Morning Chalk Up readers! The CrossFit Games may be over, but there is still a lot to digest. Now that most of us have had a good night’s sleep back at home, the next week will be heavily focused on unraveling the not-so-obvious storylines from the CrossFit Games.
In today’s edition:
Games athletes who gained the most Instagram followers.
CrossFit Veterans who held their ground against young bucks.
Nuno Costa finds a place of belonging in the CrossFit community.
“It’s not what you do once in a while, it’s what you do day in and day out that makes the difference.”- Jenny Craig
The CrossFit Games Athlete Who Picked up the Most Instagram Followers is…
With hundreds of thousands of CrossFit enthusiasts tuning in around the world to watch the 2021 NOBULL CrossFit Games last week, it’s no surprise the athletes competing gained thousands of new fan followers on social media.
The details: We tracked the individual athletes’ Instagram followers prior to the start of the competition on July 27. One week later, eight of the top ten athletes who picked up the most followers were women.
Danielle Brandon: 77,702 new followers
Mallory O’Brien: 70,566
Guilherme Malheiros: 68, 086
Justin Medeiros: 47,336
Tia-Clair Toomey: 41,449
Brooke Wells: 38,590
Annie Thorisdottir: 31, 863
Haley Adams: 20,400
Katrin Davidsdottir: 11,986
Dani Speegle: 9,748
Worth noting: While seven of the top ten athletes on our list were also top ten finishers in the actual competition, two—Speegle and Wells—both withdrew from the competition part way through due to injuries. And Brandon, who won the Instagram contest, was 11th overall.
Mat Fraser slipped Jayson Hopper a note inside his NIKE shoe box welcoming him to the team.
Fraser: “You have all the tools to have a very bright future in CrossFit, it’s up to you to make something of it. The people in your life are there regardless of [the] result, so make sure to go out there and make yourself proud.”
Victory drink: Justin Medeiros, Pat Vellner and Brent Fikowski sip on champagne after standing on top of the podium at the CrossFit Games.
Toomey’s well-wishes to Brookie: After Brooke Wells dislocated her shoulder in the snatch event at the CrossFit Games, training partner Tia-Clair Toomey wrote some words of encouragement.
Toomey: “There are no words that will make the heartbreak you’re feeling right now go away. But I promise you this, you will come back stronger than ever and I will be there every step of the way.”
Josh Bridges and Jacob Heppner teased their upcoming fight in a new street fight promo. The two Games athletes will square off on September 18, live on Core Sports.
First Pitch: Tia-Claire Toomey threw out the first pitch at the Milwaukee Brewers game last night.
Annie Thorisdottir teams up with Yerbae, a caffeinated sparkling water beverage.
Buttery Bros Limited edition Jorts: The Buttery Bros teamed up with Born Primitive and are showing off their quad gainz with a limited edition of jorts. What’s on them? You guessed it — pancakes, butter and some fun phrases. They don’t drop until mid-September but expect these to be a hot commodity once they hit the market.
Jayson Hopper is repping the iconic swoosh across his sneakers after announcing his partnership with Nike.
The CrossFit Old Guard Stands Tall Against Wave of Talented Young Athletes
The 2021 NOBULL CrossFit Games came to an end with Justin Medeiros, Tia-Clair Toomey, and CrossFit Mayhem Freedom taking the top spots on their respective podiums. The award ceremony capped off a week of competition where grizzled veterans of the sport faced off with rising young stars such as Mallory O’Brien, Guilherme Malheiros, and Haley Adams. Instead of giving up spots on the leaderboard, they simply said, “not so fast, junior.”
One big thing: Medeiros may have made history as the youngest man to win the CrossFit Games, but the other individual athletes on the podium are no strangers to success. Toomey, in particular, won her fifth consecutive title, only adding to a legacy that started with two silver medals.
Nuno Costa Finds Place of Belonging in the CrossFit Community
It was a successful CrossFit Games for six time Games athlete Nuno Costa, finishing the week taking home a first place event finish and becoming the 6th fittest man in the 40-44 division. Like other Games athletes, achieving that success comes with immense hard work, dedication and at times, adversity. But Costa’s adversity had less to do with his fitness and more to do with finding a sense of belonging.
Costa found a home with CrossFit after struggling with addiction and going through recovery. Much of his addiction stemmed from when he decided to come out as gay.
“It was one of the most challenging things when I came out, not knowing when, how, or if I was going to become a parent, and that hit home being uncertain if that was ever going to be a possibility,” Costa admitted. “There were times I struggled mentally and turned to drugs and alcohol in my younger years, not knowing how to deal with challenges.
He started CrossFit nine months sober, and even refers to CrossFit as his “sober baby.”
“It was similar to CrossFit where there’s a community, support, and that kind of paved the way for a new way of life and to develop a support network.
When Costa walked into the 2008 CrossFit Games, he wasn’t expecting to find the place of belonging that he did. Within a month, Costa had taken his L-1 Certification and has stuck with it ever since. Costa says through CrossFit, he has found his place in the world and with that, he wants to give back through mentoring and supporting young LGBTQ people, single parents, and people recovering from addiction.
That acceptance that CrossFit seems to breed, can be strongly felt by Costa especially with the renewed focus on inclusivity under CEO Eric Rosa. As a gay man, Costa says that effort is extremely important. “Being gay never seemed like a big deal, especially in the CrossFit community. It’s very welcoming, and now it opens itself up to more people that are struggling, feel like they don’t belong, that they need a place of belonging…I want to make sure everyone has someone to look up to… If I can be that help or resource for anyone, I would love to,” said Costa.
The front rack gives lots of CrossFitters trouble. For a great position, you need solid wrist extension, elbow flexion, shoulder rotation, and upper back mobility. That's a lot of moving pieces. Start improving your position with these targeted mobility exercises you can do as part of your warm-up (or while watching TV or cooking dinner).
How are they made? By using a proprietary fabric consisting of Italian milled denim infused with the same stuff used in football uniforms and yoga pants. The kicker? By dealing directly with the customer you can get your hands on these jeans for a killer price. Now available in two lightweight fits perfect for spring and summer.
The Buttery Bros travel worldwide and build an instant connection with everyone they meet. Listen to them on the Counseling and Functional Fitness podcast explain how they use fitness to build fast relationships, their favorite part of meeting new people inside and outside of CrossFit, and the connection between fitness and mental health.
The 2021 Third Fittest Man on Earth is pretty knowledgeable when it comes to building an aerobic engine. His new course will help you improve your endurance in just three easy-to-follow workouts a week for eight weeks.
Want to jump into some of the 2021 Games workouts but don't have all the equipment available? Check out this machine conversion guide, so you can maintain the same stimulus without needing five different machines.
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