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Rich Froning is competing at Wodapalooza

Morning Chalk Up

October 18   |   POWERED BY


Good morning and welcome to the Morning Chalk Up.

In today’s edition:

  • SoftBank makes a massive $400 million investment in Vuori Activewear.
  • How athletes are navigating the new season calendar.
  • Rich Froning is competing at Wodapalooza.
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“The greatest glory in living lies not in never falling, but in rising every time we fall.” - Nelson Mandela

  SoftBank Makes Massive $400 Million Investment in Vuori Activewear 

SoftBank Makes Massive $400 Million Investment in Vuori Activewear

SoftBank, a Japanese holding company, has made a massive, $400 million investment in Vuori Activewear. The California-based company is now valued at $4 billion and will have the opportunity to expand to markets outside of the United States.

Why this matters: SoftBank’s investment into Vuori is the largest-ever featuring a private apparel company, and it marks a departure for the company. SoftBank has a reputation for investing in tech companies, but now the company will help Vuori compete with WIT and other massive brands in the fitness space.

  • WHOOP received $200 million in funding in August, an effort led by SoftBank. The fitness wearable company gained the ability to acquire new technology companies, such as PUSH.
  • SoftBank invested $325 million in Fanatics later in August, continuing the major moves. One month later, the holding company led a $680 million round in soccer NFT company Sorare.

One of the more intriguing moves by SoftBank took place in April. The company invested more than $100 million in fitness startup Tempo, a two-year-old company that incorporates a touchscreen with barbells and dumbbells.

Vuori Activewear has flourished since Joseph Kudla founded it in 2014. The company has sponsored podcasts, such as “Talking Elite Fitness,” and has reached an endorsement deal with the most followed athlete on social media. LSU gymnast Olivia Dunne announced her first exclusive brand partnership with Vuori on September 14.

  • Vuori already has nine brick-and-mortar locations that account for roughly 10% of the total sales. This number will increase with the latest investment as Vuori plans to open around 100 stores in the next five years.
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Roman Khrennikov officially joins the Unbroken Real Time Recovery team.

CrossFit has a new Instagram account: CrossFit WOD.

Rich Froning is registered to compete at Wodapalooza on a three-person team with Angelo DiCicco and Luke Parker.

Scott Panchik had a successful surgery.

Tanya Wagner, winner of the 2009 CrossFit Games, is confirmed to compete in the Rogue Invitational Legends division next weekend.

Danielle Brandon officially joins the WODProof team.

  Navigating The New Competition Calendar 


Navigating The New Competition Calendar

October is half way done, and things are heating up for the next calendar year of CrossFit competition.

The fall and winter months of the “off season,” will be warmed up to the tune of four competitions with significant prize purses for individual athletes looking to add some weight to their pocket books.

The challenge now for athletes and coaches is navigating this new calendar in addition to the CrossFit Games season to maximize longevity, performance, and earning opportunities now an unprecedented amount of money is up for grabs.

Continue Reading...


Five Exercises To Improve Your Grip Strength

Is there an area of training more often neglected than grip strength? Doesn't it stand to reason that you can only lift things you can grip? Here ends our lecture, but check out the link below for five exercises you should add to your accessory work to increase your grip strength and start lifting some more heavy things.




How You Can Breathe Better in Workouts

We know you have been doing it all your life but we've also been running all our lives, and we can certainly use some help there. Research shows that by correcting your jaw and tongue position with a mouthpiece, you can significantly increase endurance, reduce respiratory rate, and even boost strength.



Tripping During Double Unders

You may think your feet aren't important once you leave the ground...but that's far from the truth. Correcting your feet can lead to higher jumps, less tripping, and more consistent dubs. Use this cue in your head to get your positioning right.



Reebok's New Nano X1 Adventure

Let the Nano X1 Adventure keep you tearing up the terrain, whatever the weather, with its rugged traction in and outside the box. Unlock access to the latest color release, and get a sweet discount on the current releases, by logging in or joining Reebok Unlocked for free.



The Best Chicken Soup You'll Ever Eat

Nights are getting shorter. Mornings are getting colder. Fall is well and truly here. The good news, that means it's acceptable to eat chicken soup all day long. And this recipe is perfect for heavy training days with anti-inflammatory ingredients like ginger, turmeric, garlic. Basically, it's a recovery supplement in soup form.


Celebrating a PR, hosting a fundraiser, this, that, or otherwise. Send us a tip.

  • Happy anniversary Cassidy Lance and Aly McWherter.
  • Happy anniversary to PG CrossFit in Beltsville, MD.
  • Congratulations Rob and Shaella Forte on the birth of their baby girl, Aleah Grace Forte.
  • Gabi Migala, the 6th fittest woman in the world, hits a 238 pound/108kg clean complex.

Brande’s breast cancer survival story from Kanna Fitness in Ambler, PA: “When I was diagnosed, I felt like my body had betrayed me. I felt like everything I’d been doing was for nothing. Then, a good friend suggested I look at it differently. She told me my body had not let me down, and it was because of my fitness level and good choices that my body would get me through this time. She said, “This will be merely a speed bump for you.”

  • I wanted to believe her, so before surgery I started preparing my body even more. I continued my CrossFit workouts, but I focused even more on safety. I added daily stretching for my arm and shoulder mobility. I stopped all alcohol consumption, drank lots of water, ate even cleaner than normal, and got my sleep.
2/4: Valentine’s Day Massacre (Tucson, AZ)
2/4: The 2023 Winter Classic (Danbury, CT)
2/4: GOAT Youth/Teen Fitness Competition: Individual, Age Groups 10-17 (Olyphant, PA)
2/4 - 2/5: Modena Challenge: Intermediate and Rx (Modena, Italy)
2/10 - 2/12: Fittest if the Coast Championship (Charleston, SC)
2/11: Valentine’s Day Crush (North Hollywood, CA)
2/11: The Big Chill (Chillicothe, OH)
2/11: Cupid’s Clash at THRIVE CrossFit 103 (Staten Island, NY)
2/11: The Big Chill (Chillicothe, OH)
2/11: Cupid’s Clash (co-ed pairs) (Staten Island, NY)
2/12: The 2023 RCF Winter War (Londonderry, NH)
2/18: Moultrie South Georgia Classic (Norman Park, GA)
3/1 - 3/31: Barbells For Bullies: Sit Ups For Pups (Online Event, United States)
3/18 - 3/19: Okanagan Valley Throwdown (Penticton, Canada)
3/25 - 3/26: Costa Dorada Fitness Challenge (Tamarit, Tarragona, Spain)
3/25: No Weak Links (Marcy, NY)
3/30 - 4/8: Nine27 Athletics Spring Showdown (Online, Virtual)

See all upcoming events

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