Your Coffee is ready.

Sigmundsdottir on the Business of Being an Athlete — Powered by Vuori

Morning Chalk Up

December 11   |   POWERED BY


Good morning and welcome to the Morning Chalk Up. Sara Sigmundsdottir made big moves this year and signed deals with both WIT Fitness and Volkswagen, among others. Tommy Marquez talks with her and manager Snorri Baron about the business of being a CrossFit athlete.

We love seeing your story tips, quotes and PRs roll in. Keep sending them to [email protected].

QUOTE OF THE DAY + Send us a Quote

“The only way to become excellent is to be endlessly fascinated by doing the same thing over and over. You have to fall in love with boredom.” - James Clear

  Sara Sigmundsdottir and the Business of Being an Athlete  

Sara Sigmundsdottir and the Business of Being an Athlete

Sara Sigmundsdottir made headlines last month with the announcement that she was leaving Nike to join the WIT Fitness team in a move that opened the door for creating her own line of apparel.

Sigmundsdottir recently joined the Talking Elite Fitness podcast alongside her manager Snorri Baron of Bakland Athlete Management to shed more light on the business of sponsorships and being an athlete in the sport of fitness.

One big thing: Although technically an outwardly facing industry, the details and nuances of sponsorship within the CrossFit space is largely a topic that isn’t discussed at length and is handled for the most part behind closed doors contrary to mainstream traditional sports.

  • Baron has worked with Sigmundsdottir for several years, and also manages other big names in the sport such as Bjorgvin Karl Gudmundsson and Roman Khrennikov, and has brokered deals with major global brands like Nike and Volkswagen.
  • Beyond the money of inking a sponsor deal, there is a substantial amount of obligations for the athlete to fulfill including photo shoots, social media posts, appearances, and promotion.
Continue Reading...
SPONSORED Vuori_1586644955
Get 20% Off Vuori's Most Comfy Gifts

Get 20% Off Vuori's Most Comfy Gifts

Vuori’s buttery soft Dreamknit™ Fabric makes for sweatpants you’ll never want to take off, and the coziest gift. Available in both Men’s Ponto Performance Pants and the Women’s Performance Joggers, these are the pants that can take you anywhere and everywhere. Get 20% off your first purchase at today!

  Toomey Takes on Bobsledding, Plans to Train with Australian Team  

Toomey Takes on Bobsledding, Plans to Train with Australian Team

In case four-time CrossFit Games champion Tia-Clair Toomey doesn’t already boast a sparkling athletic resume, the Fittest Woman on Earth recently announced on the Big Idea Big Moves podcast that she intends to train with the Australian bobsled team in hopes of qualifying for the 2022 Winter Olympic Games.

  • “The goal is to obviously try and qualify for the Winter Olympics,” she said on the podcast, adding that this has been in the works for the last year-and-a-half.
  • At the time the podcast was recorded, Toomey was still waiting for her VISA, but said her plan is to spend a couple of months in South Korea training with the Australian bobsled team before returning to CrossFit for the 2021 Open and CrossFit Games season.
  • Toomey added: “I have no idea what to expect. I really don’t know what I’m getting myself into, but, you know, obviously this was an opportunity that I thought was going to be very, very cool.”

One big thing: It’s been illustrated again and again that CrossFit training and CrossFit methodology has the ability to transfer to all sorts of other athletic pursuits and this is another, albeit high-profile, example.

Continue Reading...
  Toomey Takes on Bobsledding, Plans to Train with Australian Team  

Enter the “12 Days of Crossmas” Giveaway

To spice up your holiday season, Fitness Santa is bringing you 12 days of Crossmas, that’s 12 straight days of fun fitness giveaways from some of your favorite brands absolutely free.

From December 1 – 12, we’ll be doing Instagram live giveaways each day at 5:00 PM PT, totaling 78 prizes from:

Reebok, Rogue, RPM, Born Primitive, Ascent, Caffeine & Kilos, O2, 2POOD, Bear Komplex, Goodr, Beam.

Fill out the form to enter to win, and remember, the more points, the more chances to win.

Enter to win.
  Five Tips to Master Your Metabolism as a Masters Athlete  


Five Tips to Master Your Metabolism as a Masters Athlete

Older, wiser, and with a higher ratio of Type 1 muscle fibers, masters athletes are a special group and although not fair off from their younger counterparts in terms of performance, some special attention to a few areas of nutrition can keep performance at an elite level for a long time.

It is commonly thought that as we age, our metabolism slows down, which impacts everything from body weight, body composition, performance, strength, appetite, etc. While it is not false that our needs change as we age, there is nothing fundamentally different about our metabolism compared to our younger selves.

Continue Reading...
  Celebration of Life, Fundraiser Planned for First Anniversary of Jacob Morris' Passing  

Celebration of Life, Fundraiser Planned for First Anniversary of Jacob Morris' Passing

Sunday marks the one year anniversary of the passing of Jacob Morris, who competed at the 2019 CrossFit Games in the 16-17 teen division. In his honor, the Jacob Morris Foundation is hosting a memorial workout on December 12 to help raise funds to benefit their mission of supporting the health and well-being of students and families.

Remind me: Morris passed away on December 13, 2019 after complications following open heart surgery.

  • The 17-year-old was diagnosed with a bicuspid aortic valve and an enlarged heart prior to competing at the 2019 Games.
  • After numerous consultations with doctors they determined that he could compete at the Games without risk to his health.
  • In his first Games appearance, Morris finished seventh, recording two top-five event placements.
  • Shortly after his passing, the “Morris” memorial WOD was created to remember him.
  • The workout was the last WOD he did before he passed away and consists of 50 wall balls, 40 calories on the ski erg, 30 single-arm alternating dumbbell snatches, 20 box jump overs and 15 bar muscle ups all for time.
Continue Reading...
  CrossFit Taps Tremblay to Lead Canadian Affiliates  

CrossFit Taps Tremblay to Lead Canadian Affiliates

Today, CrossFit announced that longtime Seminar Staff member and CrossFit Games veteran Paul Tremblay was appointed as the first-ever Country Manager for Canada to lead the 500 Canadian affiliates. The two-time CrossFit Games athlete is also co-owner of CrossFit NCR in Ottawa, Canada and has been on seminar staff for the past five years.

  • Tremblay: “I am extremely proud and honored to take on the position of Country Manager for Canada. The new direction, coupled with the core values of the methodology will make CrossFit unstoppable. I am here for the affiliates (old and new), athletes and community.”

One big thing: The appointment of Tremblay as well as a changing of the guard in France’s country manager shows a renewed interest by CrossFit corporate in the country manager positions.

  • Outside of the United States, affiliate numbers are highest in Brazil, Italy, Australia, Canada, and much of western Europe.
  • There are at least 11 total country managers: Canada, France, China, Australia/New Zealand, UK/Ireland, Benelux, Brazil, Spain, Italy, Germany, and South Africa.
  CrossFit Taps Tremblay to Lead Canadian Affiliates  

Get the Morning Chalk Up App

Download Today...


Crock Pot White Chicken Chili

Slow cooker chili is great for the wintertime and this white chicken chili from Delish is easy to make and will keep you full all day. Kick up the heat with some cayenne pepper.




HSN's Nutrition-Focused Facebook Group for Gym Owners

Is nutrition the missing piece of the puzzle in your gym? The nutrition experts at Healthy Steps Nutrition's mentoring program have created a FREE Facebook group just for you! Join this group to access trainings, checklists, and live Q&As to help you build a nutrition program. Save time and don't reinvent the wheel with the help of HSN Mentoring.



The Turtle Squat

If you struggle to keep your chest up during bodyweight or loaded squats, give this exercise variation a try during your warm-up. Hold a moderately heavy plate behind your head/upper back while you squat, focusing on driving your elbows high.



The First Rowing Workout Every Beginner Should Try

If you're new to rowing or you're coaching first-timers, Shane Farmer from Dark Horse Rowing lays out a simple 10-minute rowing workout that gets new athletes moving while teaching the mechanics to develop a solid foundation to build on.


Congratulations to Ben T., who was the first to correctly answer how many rowing-only CrossFit Games events have there been in the Individual division. The correct answer was four events (CFG13 – Row 1 and Row 2 / CFG18 – Marathon Row / CFG20 Stage 1 – 1,000m Row).

  • Today’s question: What was the heaviest lift (and weight) performed by one athlete at the CrossFit Games?

Submit your answer.


Chalk Up Highlights is our section dedicated to celebrating our community’s wins in the gym. Follow @ChalkUpHighlights and submit your highlight to [email protected] to be featured.


Our community round-up today follows the holiday fundraiser theme of the week:

  • Rocky Mountain Kids Toy Drive: CrossFit DNR in Fort Collins, CO teamed up with Rocky Mountain Kids, a nonprofit organization dedicated to helping abused and neglected youth for a toy drive that began on November 30. Members and those interested can select an item or items listed on a Christmas tree at the gym to purchase for a child in need.
  • Angel Pantry Food Drive: In Panama City, FL, Panama City CrossFit is one of three locations designated as drop-offs for the Angel’s Pantry food drive this holiday season. The gym recently held a members competition to help raise money and donations for the food pantry.
  • Beef and Beer Charity Event: CrossFit Off the Grid in Williamstown, NJ is a hosting a “Beef and Beer” charity fundraiser on December 12 that will feature an auction-style event to raise money for a local charity. The event is free to attend, but a donation of $5 is suggested to help cover the cost of food.
Share this newsletter with a friend. share
7/9 - 7/10: Rex Rumble 11 Double Down (Ocala, FL)
7/9: Rex Rumble at CrossFit zoo (Ocala, FL)
7/16: Girls Gone Rx Fayetteville (Spring Lake, NC)
7/16: Girls Gone Rx San Antonio (San Antonio, TX)
7/16: Girls Gone Rx West Texas (Snyder, YX)
7/16: Girls Gone Rx South Sound (Puyallup, WA)
7/16: Girls Gone Rx Wilmington (Wilmington, NC)
7/16: Buckeye Games Individuals/Masters (Medina, OH)
7/17: Warrior Affiliate League Summer Classic (Whittier, CA)
7/23: Palm City CrossFit Fairgrounds Throwdown (Stuart, FL)
7/23: Buckeye Games Team Competition (Medina, OH)
7/30: Mayhem & Massacre @ CrossFit Fernandina (Yulee, FL)
7/30: No Grit No Glory (Barbell for Boobs) (Byron, IL)
8/13: The Mortal Games 2022 (Sunrise, FL)
8/20: Summer Smashdown (Tucson, AZ)
8/27: Mayhem & Massacre @ CrossFit Sango (Clarksville, TN)
8/27: The MFLH Fight For The Fittest 2022 (Ronkonhoma, NY)
8/27: Dawg Days of Summer (Portsmouth, OH)

See all upcoming events

Your Coffee is ready.