“The only way to prove that you're a good sport is to lose.”- Ernie Banks
Therabody Launches “In Store Relaxation Experiences” Tailored for Recovery
Therabody has branched out in a significant way. The company focused on easing pain in muscles and optimizing human performance has announced the upcoming opening of five Reset locations, as well as six standalone retail locations.
One big thing: Therabody made waves in 2019 with the first Reset, a 15-minute in-store relaxation experience based in Los Angeles. Now there will be several standalone locations offering a variety of treatments designed to be affordable for everyday athletes.
The Reset locations offer sessions lasting between 30 to 60 minutes. Monthly memberships range from $150 to $500, but there are standalone options available starting at $35 per session.
There are two current Reset locations open to the public. One is in Brentwood, CA, and the other is in Philadelphia, PA.
Reset locations feature associates that all have an exercise science background or are licensed massage therapists. A medical director also oversees the nursing team and all medical protocols.
A wide range of choices: The customers can adjust their treatments based on their desired outcome. Some provide them with an energized feeling for upcoming physical activity while others help them feel revived after difficult workouts. A third option helps the customers feel soothed and ready for sleep.
The majority of sessions have an emphasis on full-body Theragun massage and stretch, RecoveryAir pneumatic compression, PowerDot electrical stimulation, sound therapy, and IV hydration.
Therabody pairs its technology with some from third parties. The list includes cryotherapy, light therapy, pulsed electro-magnetic field technology, and hyperbaric chambers.
The Reset locations: Brentwood (Los Angeles), Manhattan Village (Los Angeles), Manhattan West (New York City), Old Orchard (Chicago), and Galleria (Houston).
The retail locations: The Westchester (White Plains, NY), The Forum Shops at Caesars (Las Vegas), Santa Monica (Los Angeles), Brea (Los Angeles), Stanford (Palo Alto, CA), and Somerset Mall (Troy, MI).
Therabody CEO Benjamin Nazarian: “Reset reflects our vision to empower people around the world to live healthier lives. Everything we do in life is a stressor, from sitting on video conferences all day to managing hectic schedules to completing a half marathon, our solutions help you reset your mind and body.”
Only the first step: The five Reset locations and six retail locations are only one step in the journey for Therabody. The company has even bigger expansion plans. The goal is to have 22 physical locations open by July 22, along with several more later in the year.
Bottom line: Therabody has become an essential partner for athletes since the Theragun G1 first hit the market in 2016. The company has since expanded with a wide range of products, but not every customer has the available finances or space for the assortment of rollers, Theraguns, JetBoots and PowerDot packs. The multiple Reset locations remove many major hurdles and provide treatment options for the everyday athletes trying to keep at the top of their game.
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We now have a full rundown of the movements in the 2022 Open. Check out our Movement Tracker.
Born Primitive has teamed up with Assault Fitness to celebrate the 2022 OPEN with a massive giveaway! You can win Born Primitive Gift Cards, Assault Fitness Equipment, and a trip to the 2022 CrossFit Games. Plus, enter now and you’ll receive a $20 Born Primitive gift voucher on us.
Here are a few more speed reads:
Rogue has announced the winners of its Bear Hug Challenge, where entrants had to hold a sandbag as long as they could (200 pounds for the men, and 150 for the women). Talk about brute strength. 🐻
Zachary Kunda (19:11) | Andrea Nisler (25:03)
Nani Ourique (17:27) | Shayna Wirihana (22:02)
Joel Moore (12:25) | Jessica Pietrzyk (21:00)
The International Health, Racquet & Sportsclub Association, the Global Health & Fitness Association and the Community Gyms Coalition delivered a statement on US Congress not including relief for the fitness industry in the Omnibus package:
“Our members are deeply disappointed that Congress has been unable to address the needs of gyms and fitness facilities still struggling from the impact of government closures and restrictions. Having been left out of prior relief packages, we were increasingly optimistic that Congress would correct its mistake – and the broad bipartisan and bicameral support for relief reinforced that optimism. But today, Congress has once again failed to provide much-needed support for the fitness industry, despite it being disproportionately affected by government mandates and having not received the same consideration as other industries.”
In case you missed it, Lauren Kalil, the host of The Bottom Line, spoke to our analysts Brian Friend and Patrick Clark about who they think are the teams to watch this season.
CORRECTION: E. coli in Lake Monona at CrossFit Games Article and Podcast
An article published on January 18, 2022, about the CrossFit Games at Lake Monona, Wisconsin, which has since been taken down, did not report information about when Madison & Dane County Public Health reported E. coli test results to CrossFit Games in advance of events taking place at Lake Monona last summer. There was a one-day incubation period before the department reported test results from testing in event locations specifically requested by CrossFit. The test results returned to CrossFit on the first day of events at Olin Boat Launch (taken from samples the day before) reported that the water there was safe. It was one day after events first took place at Olin Boat Launch that the department reported unsafe levels of E. coli. In addition, Morning Chalk Up incorrectly reported that the swim event took place at Olin Beach, where unsafe levels of E. coli were reported on July 28 and July 29. No swim events took place at Olin Beach. We regret the errors.
This podcast, originally aired on January 19, 2022, has been removed by Morning Chalk Up. It incorrectly stated that CrossFit Games and its then Director of Sport, Dave Castro, knew on the day of events taking place at Lake Monona, Wisconsin, during the CrossFit Games, that tests showed unsafe levels of E. coli at event locations. There was a one-day incubation period before the department reported results for testing at event locations, which were specifically requested by CrossFit. The test results returned to CrossFit on the first day of events at Olin Boat Launch (taken from samples the day before) reported the water there was safe. Unsafe levels of E. coli at this area were not reported to CrossFit until the day after participants were required to swim in this area after exiting their kayaks. We regret the error.
Roman Khrennikov off to Florida to Train with Brute Strength
Russian CrossFit athlete and potential podium threat Roman Khrennikov has made his way to the US via a visa, and is now on his way to Naples, FL after first arriving in Madison, WI.
Khrennikov, who made a split second decision to leave his native Russia last week, and his pregnant wife, will be training alongside Dallin Pepper, Emma Cary, James Sprague and Phil Toon at Brute Strength.
Matt Bruce, the CEO and Olympic weightlifting coach of Brute Strength, spoke to Morning Chalk Up about the news and the fact that Khrennikov will now be training with three of the top eight elite men heading into a potential CrossFit Games run.
“After training Roman remotely for more than five years, it’s great to be able to finally get him with his team training together in an atmosphere where we know he’s going to thrive in all the way through Semifinals.”
Khrennikov will then most likely have to travel to the Asian semifinal (the Far East Throwdown in Busan, South Korea from June 3-5) to qualify for the Games, however his exceptional circumstances and high profile may push CrossFit to bend the rules for him, much like they did with Tia-Clair Toomey, who had relocated to the US but was potentially going to have to qualify for the Games via her native Australia, among a handful of other athletes during Semifinals last season.
Bruce confirmed this is the most likely scenario, however they are waiting for confirmation from CrossFit Home Office.
Remind me: Russia’s invasion of Ukraine, a sovereign nation, has been almost universally condemned by the Western world and has resulted in unprecedented sanctions against the country from numerous nations. This has spilled over to private businesses and international companies who have announced they are closing stores, cutting ties and severing business relations with the country, which is led by president Vladimir Putin.
In an interview earlier this week, Khrennikov’s manager Snorri Baron Jonsson explained the tense and trying situation the 27-year-old finds himself in.
“He is sad about the situation and is worried about the people in Ukraine. Roman has been a long time ambassador for an Ukrainian CrossFit endemic tech company and he has friends over there so it is absolutely clear where his heart is at in this matter. He was one of the first Russians across all sports to speak his mind, which he did in a post on his social media the day after the invasion started. Doing posts like this is now, as I understand it, banned by law in his country and it can carry a sentence of up to 15 years in prison. This understandably puts stress on him as far as addressing anything further related to this situation.”
One big thing: Khrennikov is widely considered to be the fittest athlete to never have competed at the CrossFit Games in person, despite qualifying for the Games four years in a row. In 2020, he was able to compete in the online portion of the Games, finishing a respectable 13th. His in-person match-ups against similar Games athletes, however, have been much more impressive.
How he secured his visa: Jonsson said earlier this year that Khrennikov, who won the 2021 Dubai CrossFit Championship this past December, adding to a long list of impressive victories outside of the US, was approached by gym owners Pat and Roza Giles, who run Pat’s Gym in Madison, Wisconsin. He said they took a “special interest in Roman’s story and offered him a helping hand. A friendship was formed and the process that today proved fruitful was started.”
Khrennikov has tried multiple routes in the past to obtain a visa to attend the CrossFit Games, including applying for both a tourist visa and an athlete’s visa. CrossFit LLC has provided assistance on his behalf, writing letters detailing his role as an athlete and intent to compete at the CrossFit Games.
Let’s Talk About the Monster in the Room
In 2021, a new sponsor quietly arrived on the scene in the sport of CrossFit. It wasn’t Mercedes or Capital One or Tag Heuer – partners you might expect at a premier sports event. It was Monster Energy. Much like it’s more straight-laced counterpart, Red Bull, Monster Energy has made its name in the sports world by sponsoring athletes and events in less traditional sports like F1, rally car, motocross, mountain biking, skiing, MMA, and even bull-riding. They sponsor some of the best athletes in the world including Lewis Hamilton (F1), Steve Peat (mountain biking), Alex Hall (skiing) and Douglas Lima (MMA).
When the partnership with CrossFit and subsequent athlete sponsorships were announced, the reception was mixed, to say the least. Admittedly, without any warning – the images of athletes at the CrossFit Games drinking water from oversized Monster labeled cans, even occasionally dumping the contents on their heads following events, was a bit odd.
But the partnership represented a lucrative opportunity for both CrossFit the sport as well as athletes who have historically been some of the lowest paid within the professional sports realm.
VIDEO: Uldis Upenieks Secures First Open Workout Win with 22.2 Couplet
He’s been to the CrossFit Games in 2019 and 2021 — and plans to return in 2022. After taking home his first ever Open workout win with a couplet of deadlifts and burpees, Uldis Upenieks is building momentum early in his season.
As he waited for the leaderboard to shake out, his name stayed at the top with an incredible 7:20 finish for 22.2. Morning Chalk Up’s Lauren Kalil sat down with Uldis to discuss his first Open win and how he hopes to crack the top 20 at the 2022 CrossFit Games.
This week’s workout of the week comes from the CrossFit Games and it’s Open workout 22.3. While we normally feature a workout programmed by a CrossFit Games athlete, many of you are already doing the Open on Friday nights. We will resume our regularly programmed workouts after the Open.
For time: 21 pull-ups 42 double-unders 21 thrusters (weight 1) 18 chest-to-bar pull-ups 36 double-unders 18 thrusters (weight 2) 15 bar muscle-ups 30 double-unders 15 thrusters (weight 3) M: 65 lb, then 75 lb, then 85 lb W: 95 lb, then 115 lb, then 135 lb Time cap: 12 minutes
For tips and strategies for tackling this workout, we’ve assembled a list of strategy guides from around the CrossFit industry.To inquire about submitting an upcoming workout of the week, shoot us a note.
SugarWOD, Zen Planner, UpLaunch Working Together to Create Seamless Open Experience at Affiliates
Remember CrossFit circa 2011? When you had some members texting, others emailing and still others Facebook messaging you to sign up for their Open heat time? All the while, you were actively chasing three members down for new credit card numbers and building a spreadsheet to keep track of everyone’s Open scores?
When it comes to streamlining systems and processes, affiliate owners have come a long way in the last decade, partly because, “There’s an app for that.”
That being said, if your apps don’t integrate with each other, you’ll likely still have an efficiency problem, hindered by a clusterfuck of apps populating your phone: one app for client management, one for group class workout-tracking, one for delivering individualized programs, one for marketing and communicating with existing members and on and on…
Did you know that shoulders are one of the most common places to have chronic injuries and pain? We have a feeling there may be some sore shoulders after this weekend, so here's an exercise so you can use to start strengthening those rotator cuffs again.
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Stop letting that half bag of spinach go to waste in your fridge. Smoothies, soups, pasta, and of course, plenty of salads using spinach. Here are over 40 delicious ways to get more spinach into your diet.
😳 CrossFit Invictus’ Jorge Fernandez takes two 106 pound/48kg kettlebells for a walk… overhead.
Gabriela Migała power cleans 220 pounds/100kg to start this clean-front squat complex.
Congratulations to Hammer CrossFit’s Christopher Ensign from Peoria, AZ on finishing 22.2 with a time of 9:53.
CrossFit ANZ’s Ed Morrison (CrossFit Oceania Country Manager) has organized a GoFundMe page for affiliates affected by flooding across Queensland and New South Wales. All funds will be divided equally to help affiliates get back on their feet.
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