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Tips for Starting a Nutrition Coaching Business

Morning Chalk Up

October 2   |   POWERED BY


Good morning and welcome to the Morning Chalk Up.

In today’s edition:

  • Kineon, the red light therapy company making waves in CrossFit, is seeking investors from the community
  • So, you want to start a nutrition coaching business?
  • Looking ahead to the rest of the off-season and into 2024
  • Chalktober is here and the auction is open!

Don’t forget to hit us up with story tips, highlights, quotes of the day and more.

The Morning Chalk Up is hiring a Senior Sales Manager. Apply Now!

QUOTE OF THE DAY + Send us a Quote

“Winners stay calm and channel that stress into productive energy. Losers complain, fly off the handle, and lose their cool. In my experience, this comes down to a fault in focus.” - Jason Khalipa

  Crossfitter Endorsed Red Light Therapy Brand Kineon Seeking Investors  

Crossfitter Endorsed Red Light Therapy Brand Kineon Seeking Investors

Kineon, the brand behind the red light therapy device taking over the CrossFit space, is asking for support from the community and individuals to invest in the brand as it rapidly grows.

The light therapy company launched a product called the “MOVE+ Pro LED & Laser,” which is a portable and convenient red light therapy device that aids in treating joint pain and inflammation. The company sold 9K units between September of 2022 and July of 2023, and has $3.5 million in sales value.

Remind me: The Kineon MOVE+ is a painless and non-invasive therapy that uses enhanced light therapy and is backed by elite crossfitters, such as Travis Mayer and Emily Rolfe. Morning Chalk Up’s very own writer Teaganne Finn tried the device for a month and did a review of the product and found it to work very well.

  • “Kineon is a biotech company that is dedicated to changing the way we approach chronic pain,” said COO/Founder Tom Sanderson. “We aim to provide a meaningful alternative to pharmaceuticals.”
  • The company’s offering is on the platform StartEngine; price per share starts at $1, with a minimum investment starting at $500.
  • Kineon previously raised $1.4 million on Indiegogo and achieved $3.5 million in TTM (trailing twelve months) with 23% MoM (month-over-month) revenue growth.
  • “By investing in Kineon, individuals have the chance to support a company that aims to make a positive impact on healthcare, improving the lives of the largest number of people,” said Sanderson.

Kineon’s target is the chronic pain market, which is expected to reach $142.5 billion by 2033, according to Kineon. The company’s red light therapy device the MOVE+ is aiming to reach this group of individuals in an easy and accessible way.

The way the device works is by placing the four modules onto the area in pain, turn it on, and let the device run its cycle which runs in five minute increments. The suggested duration is 15 minutes, which would be three cycles through the device. It’s painless and simple and can be used any time of day and really anywhere.

A number of notable CrossFit athletes have endorsed the MOVE+, including Brooke Wells, Ricky Garard, Christian Harris, among others. The company had a booth at the NOBULL CrossFit Games and has become very popular on social media.

“By investing in Kineon, you’re not only supporting our mission to develop revolutionary devices, but also investing in a world where pain relief is accessible and life-changing for everyone,” said Sanderson.

Those interested can invest now.

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 🎙️ 🎙️ The Weekly Buzz: Check out the new collab between the Morning Chalk Up and Kettlebells and Cocktails and get caught up on some of the top community, affiliate, and sport stories of the week. Tonight at 7 PM ET!

  • On this episode: Who is competing at the Down Under Championship?, Khan Porter leads a group of Games athletes on the reboot of Australia’s Gladiators, All Level CrossFit and the Chasing Hazel Foundation use CrossFit to help people with Downs Syndrome find fitness and comradery, WarriorWOD saves veterans’ lives, and more.

🏋️ 🏋️ The CrossFit Weightlifting Course: On October 14-15, Coach Burgener will lead the CrossFit Weightlifting course in Cookeville, TN at CrossFit Mayhem. Sign up now!

Cornerstone Fitness x Sam Briggs: CrossFit Games champ Sam Briggs has teamed up with Cornerstone Fitness in West Chester, OH to help raise money for Adopt a Pit Rescue. The champ is donating her signed 2023 CrossFit Games shoes for an online auction and bidding is open now.

🎟️  🎟️ Grab your TYR Wodapalooza tickets, on sale now! And don’t forget, for guaranteed seating for elite events at Flagler and Bayside, select “Elite Passes” or “VIP Passes” for even more options and perks.

ICYMI: WarriorWOD steps up for veterans with fitness, nutrition and community.

Have a Speed Read you think we might like? Hit us up.

  Tips for Starting a Nutrition Coaching Business  


Tips for Starting a Nutrition Coaching Business

The foundation of CrossFit’s “Theoretical Hierarchy of Development,” as illustrated in “What is Fitness?” (October 2002) is nutrition. It’s the base that everything else in CrossFit is built upon and despite nutrition’s absolute critical importance, it can be tough to wade through all the information available online and elsewhere about how to fuel your body for fitness.

Continue Reading...
  Looking Ahead, Part 2: A Preview of the Remaining 2023, Early 2024 Season  

Looking Ahead, Part 2: A Preview of the Remaining 2023, Early 2024 Season

In a Morning Chalk Up article published in August, we looked ahead at the large “off-season” competitions that were coming our way, to round out the rest of 2023, and begin 2024. Many of those competitions have since taken place and new ones have been finalized and announced.

Below is an updated list of upcoming events, with additional details that we’ve gathered, as they have been publicly shared.

  • Crash Crucible – Spartanburg, SC – Oct 13-15
    • Hosted by CrossFit Crash, this large scale event will be host to elite level individuals and teams. Colten Mertens, James Sprague, Elijah EZ Muhammad, Kenzie Riley and Marquan Jones are all scheduled to compete. The prize purse is valued at over $25,000.
  • Rogue Invitational – Round Rock, TX – Oct 27-29
    • At this point, Rogue is less than a month away, and we have a complete picture of the Individual and Legends roster. The prize purse continues to be the largest of any off-season competition, paying out every athlete competing.
  • ELFIT CrossFit Championship – New Capital Sports City, Egypt – Nov 16-18
    • A number of athletes took part in online qualifiers for the event, and invitations have recently been sent out to those who qualified.
  • Down Under CrossFit Championship – Wollongong, NSW, Australia – Dec 1-3
    • The roster has been finalized, and is made up of elite individuals, teams, masters and futures. Fans can expect to watch Games athletes like Sara Sigmundsdottir, Katelin van Zyl and Alethea Boon competing, as well as many up-and-comers.
Continue Reading...
  Looking Ahead, Part 2: A Preview of the Remaining 2023, Early 2024 Season  

Chalktober: Benefitting Compete for a Cure

Bidding is OPEN on select items for Chalktober: an auction with products donated from your favorite brands with all proceeds going to Compete for a Cure, a 501(c) non-profit that funds breast cancer survivors’ and thrivers’ wellness within local communities, and provides education for coaches, trainers and athletes. Show your support for Breast Cancer Awareness month, and win some great prizes! 



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Celebrating a PR, hosting a fundraiser, this, that, or otherwise. Send us a tip.

12/9 - 12/10: Space Coast Classic (West Melbourne, FL)
12/9: Wodamania (Singer Island Riviera Beach, FL)
1/27: REPS AHEAD Switch Winterfest (Broomfield, CO)

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