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What is CrossFit Looking for in its New CEO?

Morning Chalk Up

March 24   |   POWERED BY


Good morning and welcome to the Morning Chalk Up.

In today’s edition:

  • What is CrossFit looking for in its new CEO?
  • Check out our Quarterfinal preview breakdown by continent
  • Who is Jami Tikkanen and why do you need to know him?
  • Brute Strength is CrossFit empire building in Naples, Florida
  • Spencer Panchik talks season expectations
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“The man who is swimming against the stream knows the strength of it.” - Woodrow Wilson

  New CrossFit CEO Search  

New CrossFit CEO Search "Kicked Off"

At an affiliate town hall last week, CrossFit’s president Jason Dunlop revealed CrossFit has begun the search for a new CEO and outlined for the first time what they’re looking for.

  • Dunlop: “CrossFit is a business built around the coach with great leadership and stewardship, and those will be things we will be looking at really for the cultural fit for how we are going to evolve the business with them as the leader as CEO.”
  • “Their commitment to CrossFit will be absolutely a must as we continue this search. But also, we will be looking for an individual that will be like everybody on this call, humble and continue with the growth mindset as we continue to transform lives globally.
  • “And it will be underpinned completely with making sure the community and what we are at our heart at our strongest making sure to preserve the community and grow this together.”

Remind me: In early February, Eric Roza announced that he would be stepping down as CEO of CrossFit and moving to Chairman of the Board. Roza had been in the position for about a year-and-a-half after acquiring the company from founder Greg Glassman in the summer of 2020.

Who’s in charge right now: In the meantime, the senior leadership team appointed by Roza are in charge of key elements of the day to day operations:

  • Jason Dunlop – President
  • Erin Clift – Chief Marketing Officer
  • Justin Bergh – General Manager of Sport
  • Nicole Carroll – General Manager of Training and Education
  • Gary Gaines – Global Head of Affiliates
  • Jeremy Landis – Chief Technology Officer
  • Andrew Weinstein – Head of Communications and Public Policy
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Heel Pain Got You Stressing for the Quarter Finals?

Heel Pain Got You Stressing for the Quarter Finals?

Plantar fasciitis is one of the most common causes of plantar heel pain and can really put a damper on your performance.

Alleviate pain and learn exercises to strengthen your feet to make sure you get rid of this injury for good with the Plantar Fasciitis program. The program comes with a pair of toe spacers, but if you want them on their own then check them out here.

Use code “MCU15” for an exclusive discount on programs and products.


Quarterfinal workouts drop today at noon PT time. We’ve got you covered with analysis from Brian Friend about what to expect and more to come after the news drops.

The push within the CrossFit world continues to support Ukraine. JUNK is offering Ukrainian color headbands and all of the profits will go towards the Voices of Children Foundation. 🇺🇦

If you were looking to work alongside Rich Froning and his crew, here is your chance as Mayhem Athlete is hiring a studio producer to work out of Cookeville, TN.

In case you missed it, Lauren Kalil, the host of The Bottom Line, spoke to Aussie gem Kara Saunders about doing, and crushing, 22.3 in the rain. 🤩

  • “It actually wasn’t too bad of a workout. I kind of had a bit of a rough start to the Open and was starting to feel a little bit better by then and I surprisingly felt pretty good after.”

HWPO Training and Mat Fraser will be the official programmer for the Madrid Championship, which will take place Sept. 9-11.

  2022 Quarterfinals Preview, By Continent 


2022 Quarterfinals Preview, By Continent

The Open is done and dusted, and almost before the dust has settled, Quarterfinals are here.

Starting today at noon PT the top 10 percent of individual male and female athletes from each continent will take on the next stage of competition for the 2022 Games season, Individual Quarterfinals.

(Note: For all logistical details regarding what is happening surrounding the Individual Quarterfinal weekend see this article from early in the week.) 

Quarterfinals in each continent will have a bit of a different feel. Remember that while all athletes around the globe are doing the same workouts, there are different numbers of athletes in each continent that will progress to Semifinals.

Continue Reading...
  2022 Quarterfinals Preview, By Continent 

VIDEO: The Man With the (Training) Plan: Who is Jami Tikkanen and Why You Need to Know Him

Watch Now...
  2022 Quarterfinals Preview, By Continent 

VIDEO: Brute Strength Building Training Camp Empire in Naples, Florida

Watch Now...
  Spencer Panchik Plans to Punch his Ticket to the CrossFit Games 

Spencer Panchik Plans to Punch his Ticket to the CrossFit Games

Spencer Panchik started his 2022 season making big moves like twin brother, Saxon. As Saxon headed to Nashville, Tennessee to train with PRVN, Spencer made a programming change of his own, joining Brute Strength.

  • “When I train with Saxon and Scott, sometimes you’re just going head to head and it’s just excruciating after a long time and learning to be able to do that without burning that candle low.”

Training side by side since starting CrossFit, the Panchik twins decided they both needed a change to discover their own true potential.

  • “We’re both going down roads that we both feel will make us very successful. It’s really a change for the both of us and it’s exciting. We’re both excited to be doing something different and see how the season goes.

”In 2021, Spencer narrowly missed punching his ticket to the CrossFit Games, finishing two spots out of qualifying at the West Coast Classic Semifinal. His seventh place finish brought him to the Last Chance Qualifier where his season ultimately ended. Spencer says those moments combined with the off-season is when he started to contemplate joining Brute Strength.

    • “Evaluating my fitness from last year to this year and all the way up through Wodapalooza, I would say a lot of it wasn’t necessarily my fitness, but it was just being around people who can help me execute and simulate that competitive environment as much as you can in practice without burning out.”
Continue Reading...
  FITAID Recognizes Three Unsung Heroes of the 2022 CrossFit Open 

FITAID Recognizes Three Unsung Heroes of the 2022 CrossFit Open

When we watched Justin Medeiros rip through 100 deadlifts and 100 burpees in less than eight minutes during the 22.2 live Open announcement, or we see 18-year-old Mal O’Brien post an inhumanly fast time of 4:11 in 22.3, it’s easy to feel a little bit humbled by the fitness we have worked so hard for.

It’s easy to forget about what the Open is all about: the coming together of tens of thousands of CrossFit enthusiasts from around the world to celebrate how CrossFit has changed our lives, and in some cases saved our lives.

It’s easy to forget that an 18 year-old who had her foot amputated five weeks ago, a 54-year-old who was three breaths away from dying from COVID last year, and a 39-year-old former meth user, were also throwing down, putting forth their best in 22.1, 22.2 and 22.3.

It’s easy to forget about the ordinary people doing extraordinary things.

Continue Reading...


Should You Take Creatine?

Despite being one of the most researched supplements on the planet, there is still a ton of misinformation out there about creatine. Is it safe? When should I take it? How much do I take? All these (and more) are answered here.




cbdMD Freeze For Free

Still trying to recover from the Open? Don't worry, cbdMD has you covered. Just sign up at the link below and they'll send you their pain relieving gel, Freeze, for free. Perfect to keep in your bag for when you need fast pain relief.



Cossack Squats

Looking for a way to build your strength? Cossack Squats. Trying to gain a greater range of motion? Cossack Squats. Need to fight muscle imbalances? Cossack Squats. Basically, you should add these to your programming if you're looking to maximize your squat.



Up To 50% Off at Reebok

It's Spring savings season at Reebok, and Morning Chalk Up readers can save 40% off sitewide and 50% off sale items. Just use code "SPRINGSAVINGS" at checkout to perform some spring cleaning on your closet.



Keep The Bar Close in Your Snatch

We all know we should keep the bar close to our body during the snatch, but saying and doing are two different things. Check out this breakdown of the top three reasons you're getting separated from the bar to see huge improvements fast.


Celebrating a PR, hosting a fundraiser, this, that, or otherwise. Send us a tip.

  • 🤯 Ellia Miller from Cobra Command CrossFit in Basehor, KS hit a clean PR of 245 pounds/111kg.
  • In less than one year, Lo Lundstrom from CrossFit Minnetonka in Minnetonka, MN has added major gains to her front squat.
  • 🇵🇹 Congratulations 15-year-old Rafael Candeias from CrossFit Montijo in Montijo, Portugal on the 264.5 pound/120kg split jerk.
  • Congratulations 14-year-old Champ-Pacifique Mukiza from CrossFit Unorthodox in Des Moines, IA on 6 touch-and-go deadlift reps at 405 pounds/183.5kg.
  • Congratulations to Sophie Baker from CrossFit AMRAP in Lake in the Hills, IL on adding 15 pounds to her deadlift PR for a total of 155 pounds/70kg.
  • Congratulations to Clayton Dickerson from Omnis CrossFit West  in Little Rock, AR on the 285 pound/129kg clean PR.
12/3 - 12/4: Torino Challenge (Moncalieri (TO), Italy)
12/3: Reindeer Rumble (Ocala, FL)
12/9 - 12/11: Fall Series Throwdown (Desio, Italy)
12/17: The Midwest Championship (Warrensburg, MO)
1/15 - 1/31: Athens Throwdown Qualifiers (Athens, Greece)
1/21 - 1/22: Modena Challenge: Beginner and Master (Modena, Italy)

See all upcoming events

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