Your Coffee is ready.

Why your gym owner is probably struggling

Morning Chalk Up

September 9   |   POWERED BY


Good morning and welcome to the Morning Chalk Up.

In today’s edition:

  • Who is more dominant? Mat or Tia.
  • Why your gym owner is probably struggling.
  • WHOOP unveils new wearable tech.
  • Take a peek inside the new CrossFit affiliate playbook.
  • Sara Sigmundsdottir got COVID.
QUOTE OF THE DAY + Send us a Quote

“It’s never too late to be what you might have been.” - George Eliot

  Opinion: Why Your Gym Owner Is Probably Struggling  

Opinion: Why Your Gym Owner Is Probably Struggling

In micro-gyms, math is never as simple as rent + utilities divided by membership price to determine how many members are needed to break even.

But, we’ve all done it – members and owners alike.

“They must be rolling in it if all of us are paying $100 a month!”

“I only need 36 members to break even!”

For one, there are many other expenses to factor in that are always forgotten – mostly because the gym owner considers their work as sweat equity instead of a job that should be paid, and members won’t see all of the expenses it takes to run the gym.

And for two, every member that steps in the door costs something. There is no magic number where members come in and are 100% profit.

Continue Reading...
SPONSORED WorkingAgainstGravity_1587933630
First Dibs (and a Discount) on Your New Business

First Dibs (and a Discount) on Your New Business

You have approximately 24 hours to register for WAG’s Nutrition Coach Certification before the price increases and the bonus offers end.

This is your opportunity to start a side hustle or a career where you’re truly helping people transform their lives. And with a program that notoriously sells out, grabbing your spot now is the only way to ensure you’re in.

Register now to get $200 off your certification and make an incredible investment in your future.    


CrossFit announces four athletes in breach of drug policy. Two athletes, Nick Bloch and Stephanie Roy, were already known. We do not know the substances they tested positive for, but all four are appealing.
  • Bernard Luzi, winner of the Masters Men 50-54 division.
  • George Simonds-Gooding, 2nd in the men’s Neuromuscular division.

DISCUSSION POINT: Who is the most dominant CrossFit athlete of all time? Mat Fraser or Tia-Clair Toomey. Analyst Brian Friend dives into the statistical comparison between the two to see which athlete owns that title.

CrossFit’s European affiliate tour wraps up: After 11 days crossing the top 6 European affiliate markets — U.K., Benelux, Germany, France, Italy and Spain — CrossFit executives are heading home.

  • Gary Gaines, CrossFit’s General Manager of Affiliates: “meeting over 400 affiliate owners and most importantly, listening and learning on how we can best support them, has been the most motivating experience in my professional career. CrossFit has been a personal passion for some time and to be able to help support the stewards of this methodology professionally, gives me such purpose. I wake up every day doing the job I love, with people I care deeply about.”

Hyperice acquires Core as it continues to move more towards becoming a holistic wellness company. Core is a mental wellness company and the acquisition will allow Hyperice to create a Mind Technology Division. This is their third acquisition in the last 18 months.

  • Jim Huether, CEO: “Our company DNA is rooted in serving elite athletes, and we will continue to do so as we enter this next stage, but as our footprint has grown over the past decade, it is imperative for us to ensure the benefits of our products are accessible to help everyone be the best version of themselves.”

Truth talk: retirement. Scott Panchik opens up about retirement the struggles of retiring after a decade of competition and adjusting:

  • “I have enjoyed more than ever my time with my family and friends and the ability to say “yes” to moments I would typically turn down because of training.”
  • “I’ve had a hard time adjusting to the decreased volume of fitness and learning how to work out for fun.”
  • “Even though the dust has settled I’m still battling voices in my head and adjusting to a different life after 10 years of training and living my life with one of the same goals.”

Because you might be board at work…Spend three minutes learning why people are failing the milk crate challenge.

  WHOOP Unveils the Bright Future of Wearable Trackers, WHOOP 4.0 and WHOOP Body  

WHOOP Unveils the Bright Future of Wearable Trackers, WHOOP 4.0 and WHOOP Body

WHOOP has revealed the next generation of its technology aimed at providing even more in-depth information for athletes and casual fitness enthusiasts alike. The company unveiled WHOOP 4.0 — a smaller wearable with even more features — and WHOOP Body, a line of “smart apparel.”

One big thing: The previous WHOOP straps provided a staggering level of information to users, but WHOOP 4.0 goes even further. The new technology now tracks blood-oxygen levels and skin temperature. The active sensor area also features 5 LEDs — three green, one red, and one infrared — 4 photodiodes, and “advanced algorithms.”

  • The WHOOP 4.0 is 33% smaller than the existing strap, with a five-day battery life and a new health monitor that provides heart rate, skin temperature, blood oxygen saturation, resting heart rate, heart rate variability, and respiratory rate in one handy view.
  • The upgraded battery pack is waterproof and built for on-the-go charging. The WHOOP 4.0 is the first product in the world to incorporate the Sila’s silicon anode battery material, providing higher energy density per cell. Users can view the remaining battery life with a quick double-tap.

Get a free WHOOP strap and your first month on us.

WHOOP Body is a new line of wearable technology that allows users to collect accurate data from several areas on their body with the WHOOP 4.0. The tracker can slide into specialized compartments on the clothing and track areas such as the calf, torso, and waist.

  • The WHOOP Body technology is available in two collections — training and intimate. These collections range in price from $54-110.
  • The Training Collection features sports bras, compression tops, leggings, shorts, and athletic boxers. The Intimates Collection includes bralettes and everyday boxers.

Will Ahmed, WHOOP CEO and Founder: “I’ve been thinking about this technology for more than a decade, and I can promise you that this is the most innovative product we have ever released. We’ve always aspired to develop wearable technology that is either cool or invisible. With the launch of WHOOP 4.0 and WHOOP Body, we have accomplished both.”

WHOOP Body and the new, durable SuperKnit bands are only available in combination with WHOOP 4.0, but existing users will be the first to receive access to the new tracker free of charge. The new products will also be available for purchase for new healthcare, government, business, and athletics customers.

Bottom line: Now valued at $3.6 billion after a $200 million fundraising campaign, WHOOP is on a mission to expand the ways in which athletes can learn more about their bodies and strive to better recover. WHOOP 4.0 and the new Body line will only provide more insight while making the company a heavy-hitter in the industry.

  The Affiliate Playbook Is Here, Major Takeaways From The Global Launch Of CrossFit's New Tool  

The Affiliate Playbook Is Here, Major Takeaways From The Global Launch Of CrossFit's New Tool

CrossFit LLC. has added a major tool to its offerings of support to the global affiliate community, as the first-ever CrossFit Affiliate Playbook was published earlier today.

The document, which provides a comprehensive roadmap for affiliate owners present and future, continues to make good on CrossFit CEO Eric Roza’s promise to provide “tools over rules,” to a growing contingent of more than 12,000 gyms worldwide.

The 159-page playbook is without a doubt the most comprehensive piece of literature on affiliates seen to date, but in characterizing some of the big picture themes of the playbook, three words come to mind that – for reasons beyond alliteration – highlight major takeaways from the first iteration: Resources, Reflection, Representation. 

Continue Reading...
  Explained: Sara Sigmundsdottir Got COVID, Delaying Original Launch of Clothing Line  


Explained: Sara Sigmundsdottir Got COVID, Delaying Original Launch of Clothing Line

While many in our community saw six-time CrossFit Games athlete Sara Sigmundsdottir’s Instagram post about her recent fashion show in London, England celebrating the launch of her new clothing line — WIT X Sigmundsdottir — she left out one key detail.

Sigmundsdottir tested positive for COVID-19 just after returning from the Games in Madison, WI, throwing her August plans for the global unveiling of her new clothing line “up in the air” and postponing her fashion show from its original August 19 date to August 26, explained her manager Snorri Baron.

The details: In order to travel to the US, Sigmundsdottir spent 14 days in Dubai prior to flying to Madison due to pandemic travel restrictions.

Continue Reading...


Eating Breakfast Like a CrossFit Games Athlete

The most important meal of the day? If you're training for a fight, it definitely is. Check out Josh Bridges' latest video and see his breakfast of choice as he prepares to take on Jacob Heppner later this month.




An Online Nutrition Coaching Career

Remote side hustle while changing lives through the power of 1:1 online nutrition coaching, anyone? Start yours today with WAG’s nutrition coach certification, where you’ll learn how to help people transform their lives.



How To Make Homemade Nut Milk

Discover how to make creamy, delicious, and dairy-free milk alternatives out of just two simple ingredients. So skip the store-bought nut milk, the price that comes with it, and use this easy recipe right at home.



A Free WHOOP Strap 3.0 and First Month Free

Performing on the outside starts with knowledge from the inside. WHOOP measures your body's data over 100 times a second to provide personalized feedback on your recovery, strain, and sleep.



Unlock Your Squat Mobility

Feel like you could use improved mobility in your squat? Trick question. We all can. Here are three highly underutilized mobility drills that you can perform pre-lift or WOD to improve your

9/22 - 9/24: Beach Brawl (Pensacola Beach, FL)
9/23 - 9/24: Madrid Fitness Challenge (San Lorenzo del Escorial, Madrid, Spain)
9/23: Ladies of Power: Pittsburgh (Pittsburgh, PA)
9/23: Warrior Games 2023 (Suffield, CT)
9/23: Thrive Throwdown (Lynchburg, VA)
9/23: Warrior Games 2023 (Suffield, CT)
9/23: The Gulf Coast Games (Pinellas Park, FL)
10/6 - 10/8: Marbella Championship (Marbella, Spain)
10/7: Battle of Branded One at Redstone CrossFit (Littleton, CO)
10/13 - 10/15: Midwest Championship (Rochester, MN)
10/13 - 10/15: Midwest Championship (Rochester, MN)
10/14 - 10/15: 059 Classic (Modena, Italy)
10/14 - 10/15: The Vanguard (Lakeland, FL)
10/14: Strength and Speed (Feasterville, PA)
10/20 - 10/21: AAYMCA CrossFit Throwdown (Anderson, SC)
10/20 - 10/21: AAYMCA CrossFit Throwdown (Anderson, SC)
10/21: Festivus Games – Pairs (Savannah, GA)
10/27 - 10/29: Oslo Throwdown (Oslo, Norway)
10/29 - 11/19: CHLKDUP BOX LEAGUE – NASH (Nashville, TN)
10/29 - 11/19: CHLKDUP BOX LEAGUE – BHAM (Birmingham, AL)
11/4 - 11/5: Costa Barcelona Fitness Challenge (Vilanova i la Geltrú, Barcelona, Spain)
11/4 - 11/5: Hold Fast Competition Individual (Gerenzano, Italy)
11/11: War of the Masters (Elkton, MD)

See all upcoming events

Your Coffee is ready.