In a video posted to Instagram Tuesday, two-time CrossFit Games champion Katrin Davidsdottir announced that she was joining the NOBULL team on a multi-year deal.
- NOBULL Co-Founder Micheal Schaeffer: “Katrin Davidsdottir fully embodies everything it means to be NOBULL. Her dedication to the process of improving her fitness fully aligns with our belief that the reward comes from putting in the work day after day.”
Why it matters: This is a huge win for NOBULL and a significant loss for Reebok. Earlier this year, CrossFit reversed their policy requiring athletes to wear only Reebok shoes. Adding to that, Reebok is now losing a three-time podium finisher in the final years of their contract as title sponsor of the CrossFit Games.
- Tuesday’s announcement also came exactly one day before Reebok was set to launch the Nano 9.0.
It also positions Davidsdottir — who is the second most followed CrossFit athlete with 1.5 million followers on Instagram — as the marquee athlete of an emerging, fast-growing brand who also just signed Carolina Panthers QB Will Grier a few months ago.
Davidsdottir on the move: “It all happened really fast, but as soon as the conversation opened, it all just felt so right. I feel like I really fit in with the brand, and what we both stand for aligns so well – NO short cuts, just pure hard work and the endless belief that as a team we can do anything. I am so excited for our future together.”
- “I am forever grateful for Reebok and my time with them. They were my first big sponsor and I remember how special they made my little 18-year-old self feel. They will always holds a special place in my heart along with all the relationships I built with them.”
Davidsdottir now joins a roster of athletes that includes Brooke Wells, Kristi Eramo, Sam Dancer, Jared Stevens, Alex Anderson, and Tola Morakinyo.
- So far, Davidsdottir will be joined at the Games by Wells, Eramo (Invictus), and Dancer (Invictus). Morakinyo has another chance to qualify with Invictus Boston later this month at the French Throwdown.
Mark your calendars: NOBULL is celebrating the addition of Davidsdottir with a big banner on their website, and they’re hosting a welcome party this Thursday, June 13th at their Boston headquarters, which you can claim tickets to here.