Saturday night in Brooklyn, 700 spectators packed into the Greenpoint Terminal Warehouse for the first-ever film festival dedicated to the sport of fitness.
NOBULL, the chic up and coming training shoe and apparel company started by two former Reebok execs, announced the community event back in September. The festival that welcomed the who’s who of CrossFit debuted “Who I’ve Always Been,” a short film inside the lives of Katrin Davidsdottir, Tia-Clair Toomey, and Brooke Wells — NOBULL’s three marquee athletes.
“The story of NOBULL, it didn’t start in the Alps, or in Iceland, not in the Midwest our Australia. It started before then. Before you were following. When Marcus Wilson and Michael Shaefer met at a diner outside of Boston and committed to building something together. And the culture that was born on that day, is the same culture that films this room today. The culture of no excuses and no gimmicks. No tomorrows and no bull shit. Because that is who Marcus and Michael have always been,” said Todd Meleney, VP of Marketing.
The film festival, which garnered interest from Forbes, Men’s Health, ESPN, and CNBC (and ourselves) is a culmination of their foray from training upstart to full-blown newsmakers. Just this year alone, NOBULL has deepened their athlete roster to include Games champions Tia-Clair Toomey and Katrin Davidsdottir, as well as Carolina Panther Will Grier. They also opened their first brick and mortar in SoHo NYC.
That culture he alluded to, radiated throughout the building, filling a Brooklyn warehouse space to the brim, with 700 tickets sold to a standing-room only audience of people eager to be part of this new normal. NOBULL had one objective for this event: to support artists and athletes. After hundreds of film submissions, the field was narrowed down to just under 10 films.
On the big screen.
The world premiere of NOBULL’s, “Who I’ve Always Been” capped off the evening. The film highlights the lives of Katrin Davidsdottir, Tia-Clair Toomey, and Brooke Wells as athletes and beyond.
The short film introduces their families and the people behind their stories, which all of the women found exceptionally memorable. This was the first time the women had seen the film in its entirety, including some of the home videos that were included in the story.
“Those are the most special moments where you watch that and it’s definitely very emotional for me to see my grandpa,” Katrin said. “It just explains who we are.”
“For me personally it was very special because no one has ever come to my home and actually been able to film and ask me what it was like growing up and what my true story really was,” Tia-Clair shared.
The festival also premiered an 8-minute clip of the highly-anticipated 2019 CrossFit Games documentary being produced by Buttery Bros Marston and Heber. The 8-minute segment went behind the scenes with Mat Fraser as he regained the lead from Noah Ohlsen in Ringer 1 and Ringer 2. The full documentary will be available in April 2020.
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