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Should more gyms cater exclusively to women?

Dec 24, 2019 by

Nerida Bint is the owner of Lissome, a multi-site gym in Australia open only to women. Despite the narrow market, business is booming. Find out why Nerida thinks their success is as much because of the “how” than the “who.”

This episode is brought to you by O2, the leading non-carbonated active recovery drink on the market.


Open Gym aims to elevate the entire CrossFit affiliate community by amplifying the voices of the most successful, experienced, & visionary voices within it. Our mission: To future-proof gyms for many more years to come.


Patrick Cummings has been building brands & creating media inside the CrossFit space since 2006, when he helped start Again Faster Equipment. He co-hosts the popular podcast Chasing Excellence with Ben Bergeron, & serves as a brand coach at Functional Branding, working with gym owners to better build their impact machines.


The Morning Chalk Up’s mission is to educate, inform and inspire. To find relevant and timely stories that contribute to the whole community and each reader’s growth as an athlete. We believe that a giving community is a growing community, which is why we commit resources to help those in need thrive and grow. Sign up to receive the fittest news here.

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