Should more gyms cater exclusively to women?
Nerida Bint is the owner of Lissome, a multi-site gym in Australia open only to women. Despite the narrow market, business is booming. Find out why Nerida thinks their success is as much because of the “how” than the “who.”
ABOUT THE SHOW
Open Gym aims to elevate the entire CrossFit affiliate community by amplifying the voices of the most successful, experienced, & visionary voices within it. Our mission: To future-proof gyms for many more years to come.
Patrick Cummings has been building brands & creating media inside the CrossFit space since 2006, when he helped start Again Faster Equipment. He co-hosts the popular podcast Chasing Excellence with Ben Bergeron, & serves as a brand coach at Functional Branding, working with gym owners to better build their impact machines.
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