Should more gyms cater exclusively to women?

December 24, 2019 by
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Nerida Bint is the owner of Lissome, a multi-site gym in Australia open only to women. Despite the narrow market, business is booming. Find out why Nerida thinks their success is as much because of the “how” than the “who.”

This episode is brought to you by O2, the leading non-carbonated active recovery drink on the market.

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Patrick Cummings has been building brands & creating media inside the CrossFit space since 2006, when he helped start Again Faster Equipment. He co-hosts the popular podcast Chasing Excellence with Ben Bergeron, & serves as a brand coach at Functional Branding, working with gym owners to better build their impact machines.

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