Patrick Cummings
Patrick Cummings is the creator of Functional Branding and the co-host of the Chasing Excellence podcast alongside Ben Bergeron. He’s been creating media and building brands inside the CrossFit community since 2006, when he helped start Again Faster Equipment.
Is a group fitness model a flawed delivery system?
Marcus Filly once drank the CrossFit kool-aid, co-owning a gym & competing at the Games. Then he began…
What kind of expertise is your gym offering?
Spencer Nix opened CrossFit Dallas Central over a decade ago. In 2018, he asked himself a simple question:…
Are you actively building your support network?
Charlie Lima opened College Station CrossFit in 2008. At the same time, he became more intentional about…
Is your ego blinding you to better opportunities?
Max Isaak co-founded the CrossFit TILT franchise alongside Ben Bergeron & LJ DiCarlo. They’re about…
Have you set the right rules to avoid burnout?
Jason Ackerman has started & sold three affiliates. His new book, “Best Hour of Their Day,”…
Should more gyms cater exclusively to women?
Nerida Bint is the owner of Lissome, a multi-site gym in Australia open only to women. Despite the narrow…
Are you designing to optimize for consistency?
Jon Gilson is an entrepreneur & CrossFit L4 trainer. He said something to me recently that felt true &…
What’s it mean to curate a professional culture?
David Osorio is the owner of the wildly popular CrossFit South Brooklyn in New York City. From the early days,…
Why is embracing diversity good for business?
Alyssa Royse has long been a voice for greater diversity within the CrossFit community. In this conversation,…
Are you playing an infinite or a finite game?
Ben Bergeron has been operating CrossFit New England for more than ten years. From the very beginning, he knew…
Are you willing to move the gym into your garage?
Kurtis Bowler co-owns Rainier CrossFit alongside his wife Laurie. They’ve been an affiliate for nearly 15…
How to Make the Open Make Sense Again (OPINION)
CrossFit HQ has always acted more like a combatant than a business. In the early days, it was a fight for…
Why Glassman’s Games Gambit Might Pay Off (OPINION)
“People don’t believe what you tell them. They rarely believe what you show them. They often believe what…
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