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Patrick Cummings

Patrick Cummings is the creator of Functional Branding and the co-host of the Chasing Excellence podcast alongside Ben Bergeron. He’s been creating media and building brands inside the CrossFit community since 2006, when he helped start Again Faster Equipment.

Patrick Cummings

Are you looking to help at-risk kids in your area?

Why does representation at the highest level matter?

What’s it look like to be in it for the long haul?

Can passion & patience help overcome the odds?

How can you borrow other peoples’ experience?

Is individual design better for the underserved?

[Rest Day] What might be, but so far isn’t?

Could seniors be your next wave of new members?

[Rest Day] Are you asking better questions?

How are you analyzing your future post-COVID19?

Do you strive to be welcoming or to be accepting?

Why don’t more gyms offer a nutrition program?

[Rest Day] Will we remember to keep the stillness?

Have you given yourself permission to experiment?

Will your programming be different as you reopen?

Are you having the hard conversations about money?

Have you identified your perceived value builders?

Rest Day: Dan Uyemura, Episode 20

Are you prepared to accelerate out of the downturn?

Rest Day: John Briggs, Episode 19

Can you exit this crisis more financially fit?

Rest Day: James Hobart, Episode 18

How does coaching change when class is via video?

Have you diversified your services by going online?

Don’t miss a rep.