Patrick Cummings
Patrick Cummings is the creator of Functional Branding and the co-host of the Chasing Excellence podcast alongside Ben Bergeron. He’s been creating media and building brands inside the CrossFit community since 2006, when he helped start Again Faster Equipment.
How does coaching change when class is via video?
James Hobart is a co-owner of the One Nation gyms near Boston. In the wake of going dark during the virus…
Have you diversified your services by going online?
Zach Even-Esh operates two Underground Strength Gyms in New Jersey & has been building a brand online since…
How can you turn a crisis into an opportunity?
Episode Summary Chris Cooper is the founder of Two Brain Business. In the midst of the coronavirus outbreak,…
What does it mean to have professional coaches?
Nicole Christensen started CrossFit Roots in 2008. These days, Roots boasts a 10,000-foot facility & seven…
Are you aiming for growth, scale, or impact?
Jeremy Thiel co-founded CrossFit Central in 2005. Through the boom years of affiliate growth, Central stretched…
What’s your plan for pregnant & postpartum members?
Brianna Battles teaches coaches who want information & context to become more valuable to their pregnant…
Is a group fitness model a flawed delivery system?
Marcus Filly once drank the CrossFit kool-aid, co-owning a gym & competing at the Games. Then he began…
What kind of expertise is your gym offering?
Spencer Nix opened CrossFit Dallas Central over a decade ago. In 2018, he asked himself a simple question:…
Are you actively building your support network?
Charlie Lima opened College Station CrossFit in 2008. At the same time, he became more intentional about…
Is your ego blinding you to better opportunities?
Max Isaak co-founded the CrossFit TILT franchise alongside Ben Bergeron & LJ DiCarlo. They’re about…
Have you set the right rules to avoid burnout?
Jason Ackerman has started & sold three affiliates. His new book, “Best Hour of Their Day,”…
Should more gyms cater exclusively to women?
Nerida Bint is the owner of Lissome, a multi-site gym in Australia open only to women. Despite the narrow…
Are you designing to optimize for consistency?
Jon Gilson is an entrepreneur & CrossFit L4 trainer. He said something to me recently that felt true &…
What’s it mean to curate a professional culture?
David Osorio is the owner of the wildly popular CrossFit South Brooklyn in New York City. From the early days,…
Why is embracing diversity good for business?
Alyssa Royse has long been a voice for greater diversity within the CrossFit community. In this conversation,…
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