The Miami Edition: NOCCO Launches New Flavour in US Market

January 24, 2020 by
Credit: NOCCO USA / @nocco.usa
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NOCCO is releasing its fifth flavor to the US market, debuting “Miami Strawberry” just in time for the Sanctioned event in its namesake city – Wodapalooza.  

It’s bold and vibrant – but NOCCO said that’s the point – paying homage to the vibrancy of Miami, Florida with this limited edition product.

  • Ben Jones, CEO, NOCCO USA said: “‘We are excited to announce our first flavor extension for the US market.”

“The vibrant Miami packaging & delicious strawberry flavor will be another major springboard for NOCCO & we are stoked to make it available to the fitness community here in the US,” he said.

The beverage company — one of Europe’s leading BCAA products — is also focusing on the American bodybuilding and powerlifting market and is launching the product at FitExpo in Los Angeles this weekend.

The BCCA strawberry beverage will also be available to customers at Wodapolooza in Miami, next month.

But it’s not entirely new: The limited-edition product launched in Europe in March 2019. It now adds to the four other flavors – Caribbean, Peach, Tropical, Apple – already available to customers in the US.

You’ll remember we recently took a look at NOCCO’s massive few first months in the US market.

Here’s a quick update:

  • The brand’s now expanded to 700 accounts across the country. Impressive considering the Los Angeles HQ only opened in March 2019.
  • 60 US brand ambassadors have now signed on including Tia-Clair Toomey and 2019 Rookie of the Year, Haley Adams.
  • The Swedish company has expressed plans to continue this fast-paced growth in 2020. Watch this space.

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