A little over a month ago, O2 Natural Recovery partnered with Born Primitive, Puori, Bear KompleX and other brands to create a “Community Coalition” and share profits with local gyms affected by COVID-19 closures. Now they are launching the #StayforMay campaign to encourage gym members to keep their memberships active through the month of May by offering a combined $100 gift card as an incentive.
- U.S-based affiliates began closing on March 19 when California issued the first statewide stay at home order. Since then 96% of U.S. gyms have temporarily closed.
One big thing: The potential dollar amount to be donated could be staggering considering there are 6915 affiliates in the U.S. Just one $100 gift card for every gym would amount to $691,500 spread across four companies and there’s no limit to the number of gift cards available in the program.
The details: Here’s how you can take advantage of this incentive:
- Before May 3, sign your gym up for the 50/50 Give Back Program and use your gym’s unique code to make a purchase with any of the participating brands. You can take advantage of discounted prices and your gym will receive 50% of the profits on the sale.
- Once qualified (by using the code at least one time by May 3), your gym is automatically enrolled in the #StayforMay campaign, so share it with members and friends on social media and elsewhere.
- Members who DO NOT cancel and retain their May memberships will receive a $100 combined gift card in June.
By the numbers: So far, more than 10,000 gym members have made purchases from coalition brands where 50% of profits went directly to affiliates. Born Primitive alone raised more than $186,000 directly for affiliates during a 10-day campaign earlier this month.
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