Marketing and Discoverability For Affiliates and Others

June 28, 2020 by
Photo Credit: Big Little Gyms (

Will Hurst owns Big Little Gyms, a consulting and coaching support provider for gym owners, and spends his days focused on marketing and client acquisition.  Gym owners, both affiliated and unaffiliated have looked to him for guidance.  

  • “If your only source of discoverability is via a Google search for the words CrossFit then you are seriously at risk,” Hurst said.

Hurst’s co-branding experiment: In recent years, Hurst co-branded his gym and had two Facebook pages, one for Spark CrossFit and one for SparkFit. For five years, he ran different paid advertisements on both pages and said they were equally effective marketing arms for his gym.

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