Marketing and Discoverability For Affiliates and Others
Will Hurst owns Big Little Gyms, a consulting and coaching support provider for gym owners, and spends his days focused on marketing and client acquisition. Gym owners, both affiliated and unaffiliated have looked to him for guidance.
- “If your only source of discoverability is via a Google search for the words CrossFit then you are seriously at risk,” Hurst said.
Hurst’s co-branding experiment: In recent years, Hurst co-branded his gym and had two Facebook pages, one for Spark CrossFit and one for SparkFit. For five years, he ran different paid advertisements on both pages and said they were equally effective marketing arms for his gym.
This content is available exclusively to Members
Become an member and start enjoying full access to all our community and sports content, and an ad-free experience.
- Exclusive content
- Ad-Free web/app experience
- Comments on articles
- Access to the mobile app
- Exclusive content
- Ad-Free web/app experience
- Comments on articles
- Access to the mobile app
- Exclusive private Facebook Group
- Regular coffee breaks hang outs
- Free Morning Chalk Up t-shirt
Already a member? Log In
Get the Newsletter
For a daily digest of all things CrossFit. Community, Competitions, Athletes, Tips, Recipes, Deals and more.
