What Affiliates Can Learn from Street Parking About Building Community

December 29, 2020 by
Courtesy of Miranda Alcaraz: https://www.instagram.com/fearlessmiranda/

In 2016, CrossFit Games athletes Miranda and Julian Alcaraz started posting videos on social media of the two of them doing simple workouts mostly from hotels. As they gained more followers, it morphed into an idea to create an online community of people who could join in on their workouts all over the world. This concept became Street Parking, an online company that now has 32,000 active members.

  • Their ultimate goal was to provide quality programming and community for those with minimal equipment, time and space, Miranda explained. It quickly attracted people who “couldn’t afford a gym membership, or who travel a lot, or who who live far from a gym, or just for people who don't necessarily like the group class atmosphere,” said Miranda, a mother of two young children, who continued to post workout videos through both of her pregnancies. This also led to an influx of moms to Street Parking, she explained. 

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