If Your Business is 80 Percent Group Class Revenue, You’re Leaving Money on the Table
The group class is quintessential to CrossFit, and has proven to be a great tool to build community. Heck, it’s the reason many clients say they’re still doing CrossFit after three, five, or even 10 years. But experts in the industry say, from a business perspective, if you’re 100 percent reliant on group class revenue, you’re leaving money on the table and hurting your bottom line, especially during COVID-19.
The details: While there’s no magic formula for determining what percentage of an affiliate’s gross revenue should come from group classes, Chris Cooper, the founder of gym mentorship company TwoBrain Business, who has been mentoring gym owners for nine years, said you should aim to generate significant revenue streams beyond the group class.
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